Alexander McQueen Partners With 12 Artists for Pre-FW22 Collection
“I wanted to engage in a new creative dialogue with the collection this season,” says creative director Sarah Burton.
For its Pre-Fall/Winter 2022 womenswear offering, Alexander McQueen enlisted the creative expertise of 12 individual artists to create new works inspired by the collection. Reinforcing the idea that creativity emerges as a result of multiple perspectives, each artist was invited to choose a look from the collection and respond to it through their preferred medium.
The collection itself centers around sculptured silhouettes and exaggerated details, taking classic pieces and giving them a dramatic twist. The color palette is bold and vibrant, ranging from deep cobalt blues to bright yellows and punctuated with accents of delicate pink and cream. The collection, titled “Process,” sees a mixture of smart tailoring and evening attire combined with playful sleeves and necklines and eclectic prints.
The partnership features artists from all different creative disciplines, including Ann Cathrin November Høibo, Beverly Semmes, Bingyi, Cristina de Middel, Guinevere van Seenus, Hope Gangloff, Marcia Kure, Jackie Nickerson, Jennie Jieun Lee, Judas Companion, Marcela Correa and Marcia Michael. The series of artworks are set to be displayed alongside the corresponding McQueen piece in a temporary installation at the brand’s London store. Alongside the launch will sit a creative zine, telling the story of each artist and detailing their process in creating their pieces.
“I wanted to engage in a new creative dialogue with the collection this season and see how the artists interpreted the work that we created in the studio. It’s been very interesting to see how creativity has sprung from so many different perspectives, and the outcomes that have been varied and beautiful. We wanted the artists to have total freedom to respond to the looks, creating bold and thought-provoking conversations with their works. I hope that viewers will be as inspired as we have all been by witnessing these creative processes,” the brand’s Creative Director Sarah Burton shared in a press release.