Fashion

Balenciaga's New Saint-Tropez Store Is Inspired by the Brand's Raw Architecture Concept

The new store’s design requires little to no virgin materials.

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4,765 Hypes

Balenciaga's New Saint-Tropez Store Is Inspired by the Brand's Raw Architecture Concept

The new store’s design requires little to no virgin materials.

Balenciaga has found a new home in France, as its first store in the Saint-Tropez area opened this month.

Developed with a stripped-down interior inspired by the brand’s “Raw Architecture” concept first introduced in 2021, the new store is designed with the site’s existing structures in mind, leaving concrete surfaces intentionally raw and beams exposed. As a result, the new store’s design requires little to no virgin materials, only adding to its sustainability credentials.

Balenciaga Saint-Tropez seamlessly blends in with its French surroundings, developed with a warm-colored stucco exterior and white awnings. The storefront’s shuttered windows are kept in tact from the previous building, safe for a few logo markings and a glass entryway. The new store also features a large curtain made from upcycled Balenciaga t-shirts, created by Mexico City-based artist Pia Camil. The brightly colored curtain aims to juxtapose the store’s industrial interior, creating the perfect blend of old and new.

The deconstructed space offers both women’s and men’s ready-to-wear apparel, as well as shoes, bags and accessories. Adding to the brand’s minimal aesthetic, the store boasts deliberately damaged concrete walls, flooring and grey velvet curtains. Continuing the theme of repurposing, the store features a range of understated seating, adorned in worn black leather.

Check out the new Balenciaga store above and while you’re here, take a look at Peachy Den’s new Paris pop-up.

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