Beauty 

10 Beauty Brands Giving Back to the LGBTQ+ Community

Showing solidarity and strength through beauty.

By
38,329 Hypes

10 Beauty Brands Giving Back to the LGBTQ+ Community

Showing solidarity and strength through beauty.

Performative social media posts no longer cut it when showing solidarity. Thankfully, many beauty brands are stepping up to the plate this Pride Month to show their support. Brands are putting their money where their mouth is by launching campaigns for Pride and donating money to LGBTQ+ initiatives and nonprofits such as The Trevor Project, Marsha P. Johnson Institute and more. After all, what’s better than adding some much-needed joy into our beauty routines while supporting worthy causes?

Read on for our list of brands supporting Pride this year.

MALIN+GOETZ

 

View this post on Instagram

 

A post shared by MALIN+GOETZ (@malinandgoetz)

On June 24, MALIN+GOETZ will invite everyone to pucker up for Pride and dish out the love. The brand will be handing out thousands of its cult-favorite lip balms in front of select MALIN+GOETZ stores throughout NYC, Los Angeles and San Francisco.

Harry’s and Flamingo

 

View this post on Instagram

 

A post shared by Harry’s (@harrys)

This Pride season, Harry’s and Flamingo are rethinking how it talks about razors and shaving with the release of their limited-edition, genderless Face & Body Pride Shave Set. 100% of all Face & Body Pride Shave Set sales will be donated to The Trevor Project. The set is now available to purchase on both Harry’s and Flamingo‘s websites.

Glow Recipe

 

View this post on Instagram

 

A post shared by Glow Recipe (@glowrecipe)

Glow Recipe has launched its limited-edition Glow With Pride Toner, with all $15,000 USD in proceeds going to It Gets Better project and $15,000 USD in proceeds to the Marsha P. Johnson Institute. Glow Recipe’s partnership with the It Gets Better Project will help fund programs that empower LGBTQ+ youth and the Marsha P. Johnson Institute donations will provide the Black transgender community with skincare to provide positivity and inspiration through beauty.

NYX Cosmetics

NYX is celebrating gender fluidity with its 2022 Pride Collection which features an eye paint, lip oil, matte setting spray, blush and lip gloss. NYX is also continuing its ongoing partnership with the Los Angeles LGBT Center. As an additional commitment to the cause, consumers will now have the option to round up their checkout price on NYX’s website to benefit the Los Angeles LGBT Center.

Flower and Spice

Flower and Spice has launched a limited edition skincare travel set that includes a moisturizer, revitalizing serum, exfoliator and brightening essence. All proceeds will go to NELFA, a charity that is advocating for LGBTQ+ families across Europe and strengthening the movement for equal rights.

Smashbox Cosmetics 

Smashbox Cosmetics will be releasing a limited-edition makeup kit on June 12 in collaboration with fashion designer Christian Cowan to celebrate Pride. The kit will feature  The Original Photo Finish Smooth & Blur Primer, Always On Cream Shadow in “Cerulean” and “Rose” in honor of the Transgender Pride flag; plus, Always On Liquid Lipstick in “Maneater.” Smashbox has made a starting grant of $2,500 USD to Ali Forney Center and remains committed to building on the investment with volunteer services to support AFC and local communities. The grant has been made in honor of the brand’s LGBTQIA+ creators: Dylan DavisStevens AñazcoIdalis RideoutKyle DallapeAniya SmithMelony LemonBella Johnson, Donnie HolmesKalista Stage, and Chime Dolker.

Starface

 

View this post on Instagram

 

A post shared by STARFACE (@starface)

Rainbow Hydro-Stars are Starface’s classic Hydro-Star in rainbow color and are a permanent part of the Starface product lineup. All proceeds from the Rainbow Hydro-Stars will be allocated to the Black-Led Movement Fund and the Hetrick-Martin Institute for LGBTQ+ youth.

NOTO Botanics

 

View this post on Instagram

 

A post shared by NOTO botanics (@noto_botanics)

Queer-owned brand NOTO partnered with an eco-friendly bag company, Glob releasing a Pride Kit that includes Noto’s Agender Oil with a portion of all bundle sales going to the charity Sage in support of LGBTQ+ elders and caregivers. The campaign images and video were shot by a queer director who celebrates and provides platforms for under-represented voices like the LGBTQ community, Mollie Mills.

Boy Smells

 

View this post on Instagram

 

A post shared by Boy Smells (@boy__smells)

Boy Smells debuts its Pride collection featuring its new “Marble Fruitcandle in partnership with Gay, Lesbian & Straight Eduction Network (GLSEN), the educational organization to end discrimination based on sexual orientation, gender identity and gender expression in K-12 schools. 15% of sales for June and July will be donated to GLSEN.

Balmain Hair Couture

Balmain Hair Couture, and non-profit, Strands for Trans, will collaborate this Pride to bring gender affirming haircuts and styling sessions to the Trans community. 10% of all Balmain Hair Couture’s US online sales throughout the month of June will be donated towards the activities, operation, and expansion of Strands for Trans.

Read Full Article
Share this article

What to Read Next

Britney Spears Is Planning To Make a Career Comeback in 2022
Culture

Britney Spears Is Planning To Make a Career Comeback in 2022

Get ready for “it’s Britney, bitch” 2.0.
33,474 Hypes

NEIGHBORHOOD and adidas Link for Paisley NMD_R1
Footwear

NEIGHBORHOOD and adidas Link for Paisley NMD_R1

Set to drop in January.
1,392 Hypes

An On-Foot Look at the adidas YEEZY BOOST 350 V2 "Dazzling Blue"
Footwear

An On-Foot Look at the adidas YEEZY BOOST 350 V2 "Dazzling Blue"

Set to release this spring.
10,651 Hypes


Everything You Need To Know About Miley Cyrus and Pete Davidson's New Year's Eve Special
Film & TV

Everything You Need To Know About Miley Cyrus and Pete Davidson's New Year's Eve Special

The party in the USA will include performances by Saweetie and more.
6,182 Hypes

Nike's Air Jordan 1s are the Most Popular Sneaker in the UK
Footwear

Nike's Air Jordan 1s are the Most Popular Sneaker in the UK

With an average of 429,000 Google searches a month.
11,666 Hypes

London's Machine-A Opens Its First International Store in Shanghai
Fashion

London's Machine-A Opens Its First International Store in Shanghai

The venture will have Machine-A joined by Raf Simons.
462 Hypes

Amazon Fashion Brings Luxury Stores to Europe
Fashion

Amazon Fashion Brings Luxury Stores to Europe

Redefining luxury once and for all.
3,421 Hypes



Rebel Wilson Comes Out and Shows Off Her Relationship for the First Time
Entertainment

Rebel Wilson Comes Out and Shows Off Her Relationship for the First Time

“What I really needed all this time was a Disney Princess,” says the actor.
6,182 Hypes

Boiler Room Delivers the Simple Life With SS22 Collection
Fashion

Boiler Room Delivers the Simple Life With SS22 Collection

Bringing it back to basics.
1,119 Hypes

Kim Kardashian Admits Ice Cream Dates With Pete Davidson Make Her "Horny"
Entertainment

Kim Kardashian Admits Ice Cream Dates With Pete Davidson Make Her "Horny"

“It was literally one of the best nights of my life,” she says.
9,618 Hypes

SZA Releases Extended Version of 'Ctrl' on Album's Fifth Anniversary
Music

SZA Releases Extended Version of 'Ctrl' on Album's Fifth Anniversary

The LP includes seven previously unreleased tracks.
790 Hypes

IKEA Previews Four Upcoming Collaborations
Art & Design

IKEA Previews Four Upcoming Collaborations

Including an at-home studio and sauna-inspired home decor.
2,854 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.