Byredo's "Mister Marvelous" Fragrance Campaign Stars Odell Beckham Jr.
“‘Mister Marvelous’ was always a project intended to celebrate great character, resilience and creativity,” said founder Ben Gorham.
Byredo unveiled a limited-edition reissue of one of its most popular fragrances, “Mister Marvelous.” Paying homage to the contemporary man, the scent is inspired by confidence and rewriting the rules of modern masculinity.
“‘Mister Marvelous’ was always a project intended to celebrate great character, resilience and creativity,” Byredo’s founder Ben Gorham shares in a press release. The fragrance boasts top notes of mandarin leaves, neroli and bergamot alongside middle notes of bamboo and lavender and base notes of amber and cedar wood.
Fronting the campaign for “Mister Marvelous” is three-time Pro Bowl wide receiver and Super Bowl LVI champion, Odell Beckham Jr. who alongside being an exceptional athlete, is also a father and an entrepreneur. Embodying the multi-dimensional spirit that “Mister Marvelous” is known for, Beckham Jr. is the new face of the fragrance.
“‘Mister Marvelous’ reminds me of a Renaissance man. Winning the Super Bowl, becoming a dad and going into my 30s, I’m in a happy place. That’s what Mister Marvelous exudes — a well-rounded happy guy. I love the brand. The candles are all over the house, and I recently started using the fragrances,” Beckham says in a press release.
The Mister Marvelous fragrance is available for purchase from the Byredo website.
