Fashion

FLANNELS Brings Luxury to Liverpool Thanks to Its New Flagship

Complete with its very own Barry’s Bootcamp, rooftop and skin clinic.

By
1,044 Hypes

FLANNELS Brings Luxury to Liverpool Thanks to Its New Flagship

Complete with its very own Barry’s Bootcamp, rooftop and skin clinic.

Luxury multi-brand retailer FLANNELS just opened its all-new Liverpool location, comprised of seven floors at a total 120,000 square feet.

Set to be the brand’s biggest store investment to date, the new flagship boasts a beauty hall, two restaurants and a roof terrace. Debuting two new partnerships with Barry’s Bootcamp and Dr. Esho, the store features a world-first Barry’s fitness suite located in-store alongside a selection of ‘tweakment’ rooms. The new location prides itself on its accessibility, representative of the brand’s Northern heritage. Joining its existing locations across London, Sheffield and Leeds, the Liverpool store aims to take the brand back to its roots.

The new beauty hall sees FLANNELS debut the first-ever “Beauty changing room,” which allows customers the chance to experiment with new products, take photos and utilize a Hollywood-style wind machine for the ultimate makeup testing. According to Head of Beauty Sophie Blackledge, Liverpool customers “will have the offering that other cities of their size have. From Pat McGrath Labs to Dr Esho treatments and Hermès Beauty.” The hall will also play host to brands like Le Labo, Kylie Cosmetics and Patrick Ta, who will debut their first brick-and-mortar concessions outside of their London flagships. Elsewhere, the store boasts a “Beauty Bar,” set to be home to masterclasses and 1-2-1 appointments.

FLANNELS’ Chief Executive Michael Murray believes that the new store showcases the brand’s commitment to “doubling down on ‘new luxury’, on our understanding of youth culture and on the valued proposition we give to brands: access to untapped audiences.”

In terms of the store’s fashion offering, the new location sees Loewe‘s first foray into retail in the North alongside Mugler, who is solely stocked in the FLANNELS Liverpool flagship. For sneaker lovers, the new store boasts an 18 Montrose concept space showcasing the best of streetwear and  featuring exclusive collaborations from the likes of Rick Owens x Converse and Pharrell Williams x adidasElsewhere, an on-site alteration service is able to custom-tailor jeans, across all FLANNELS brands and within minutes. The store also includes a click-and-collect offering, with customers able to relax in the lounge area while waiting to retrieve their purchases.

Take a look at FLANNELS’ new Liverpool flagship above and while you’re here, check out the latest release from Fiorucci.

Read Full Article
Share this article

What to Read Next

Step Into Acne Studios' Luxurious, Stoneware-Clad Flagship in Paris
Fashion

Step Into Acne Studios' Luxurious, Stoneware-Clad Flagship in Paris

Composed of Saint Maximin stone from a local French quarry.
1,628 Hypes

Lampoo Launches First Luxury Resale Store in London
Fashion

Lampoo Launches First Luxury Resale Store in London

The time for affordable luxury is now.
981 Hypes

Goodhood Launches Its First In-House Clothing Collection
Fashion

Goodhood Launches Its First In-House Clothing Collection

“For the enjoyment of everybody.”
733 Hypes


Amazon Fashion Brings Luxury Stores to Europe
Fashion

Amazon Fashion Brings Luxury Stores to Europe

Redefining luxury once and for all.
3,421 Hypes

FILA and Playboy Transport You Back to the '70s in their New Capsule
Fashion

FILA and Playboy Transport You Back to the '70s in their New Capsule

A perfect blend of two archives.
7,220 Hypes

YSL Beauty Announces Troye Sivan as New US Ambassador
Beauty

YSL Beauty Announces Troye Sivan as New US Ambassador

Marking one of the biggest partnerships for the Australian pop star.
1,021 Hypes

A Movie Theater Warns Audiences on Fast-Forwarding Through Same-Sex Kiss in 'Lightyear'
Film & TV

A Movie Theater Warns Audiences on Fast-Forwarding Through Same-Sex Kiss in 'Lightyear'

After Chris Evans slammed homophobic critics.
872 Hypes

The Masturbation Gap Is Closing, but in Whose Favor?
Sex & Dating

The Masturbation Gap Is Closing, but in Whose Favor?

Happy Equal Day of Masturbation.
7,499 Hypes

Y2K Phone Strap Brand String Ting Donates 100% Of Proceeds to AIDS Organization
Tech

Y2K Phone Strap Brand String Ting Donates 100% Of Proceeds to AIDS Organization

All of the proceeds from the ‘Over The Rainbow’ phone strap will go to Act Up.
315 Hypes

Billie Eilish Reveals She Had a Body Double During Her 2022 Coachella Performance
Music

Billie Eilish Reveals She Had a Body Double During Her 2022 Coachella Performance

Noting “nobody ever knew” until now.
12,174 Hypes

What's a Sex Recession and Why Are We in One?
Sex & Dating

What's a Sex Recession and Why Are We in One?

And the new trend its leading us into.
1,779 Hypes

MARKET x Powerpuff Girls Collab on Nostalgic Capsule
Fashion

MARKET x Powerpuff Girls Collab on Nostalgic Capsule

Tees, jackets and knitwear with a dash of Chemical X.
1,077 Hypes

Kim Kardashian and Pete Davidson Have a Unique Way of Bonding Over Skincare
Culture

Kim Kardashian and Pete Davidson Have a Unique Way of Bonding Over Skincare

“We inject our pimples together,” she reveals.
1,098 Hypes

Pearl River Mart Launches Summer 2022 Collection
Fashion

Pearl River Mart Launches Summer 2022 Collection

Putting a modern spin on traditional Chinese clothing.
2,360 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.