Amelia Dimoldenberg and Yard Sale Launch Chicken Nugget Pizza
Queen of the chicken shop meets East London pizza parlor.
Launching today, the partnership kicks off in line with the UEFA Women’s Euro tournament and sees a portion of the proceeds donated to the Football Beyond Borders charity, working to support young people passionate about football who are disengaged in school. The charity aims to provide them with the skills needed to transition to adulthood, utilizing relationships on the football pitch and beyond.
The new pizza, dubbed the “Amelia Extremely Edible Chicken Nugget Pizza,” pays tribute to Dimoldenberg’s YouTube series Chicken Shop Date and features chicken nuggets atop a BBQ sauce base alongside Yard Sale’s infamous pillowy crust. The partnership also includes a vegan option complete with plant-based nuggets and mozzarella.
“I’m very excited to be working with my local pizza place Yard Sale for a one-of-a-kind, very special charity collaboration to celebrate the Women’s Euros kicking off this July,” writes Dimoldenberg in a press release. “Of course, the special ingredient for my pizza is going to be chicken nuggets. And I’m very happy to say that a portion of every pizza sold goes to support Football Beyond Borders, a cause close to my heart.”
Alongside the limited-edition pizza, Yard Sale is set to run a charity sweepstake during the Women’s Euro which sees the winner eligible to win a “YSP Card,” entitling them to free Yard Sale pizza for an entire year. Proceeds from the sweepstake tickets will also be donated to Football Beyond Borders.
The new pizza will be available from all Yard Sale locations across London until August 2.
In other football-related news, check out the latest campaign from Martine Rose and Nike.