Glossier Scores Retail Deal With Sephora
Marking a new beginning for the brand.
Gen-Z loved brand Glossier has announced its first-ever retailer partnership with Sephora.
“We are incredibly excited to enter our first-ever retailer partnership with Sephora. They are an iconic, international retailer with an extremely loyal community and we know our customers want to find us there,” Kyle Leahy, Glossier’s CEO, exclaimed in a press release. “We share the same customer-centric values and are both deeply grounded in the ever-evolving notion of beauty discovery. This marks a new chapter in our omnichannel strategy and we can’t wait for all that’s ahead in 2023.”
Glossier fans will be able to find hero products such as Boy Brow and Cloud Paint at Sephora stores starting next year as it pushes to expand its reach. The partnership follows the news of founder Emily Weiss, who recently stepped down and handed the Balm Dotcom wand to Kyle Leahy, Glossier’s former chief commercial officer.
Beginning early next year, Glossier will be retailed in Sephora stores online on Sephora’s website.
See more of Glossier’s official announcement below.
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