






Doja Cat Launches Her Very Own Apparel Line, It's Giving
Crop tops, thongs, trucker hats and more.
Doja Cat is the latest celebrity to announce the launch of her own label, following in the footsteps of names like Gigi Hadid.
Dubbed It’s Giving, the limited-edition line debuted its first drop over the weekend, with items including a crop topped emblazoned with “YES” text, in addition to a tee featuring kitten graphics with lettering reading “it’s giving.” More wardrobe staples add to the lineup, with a logo hoodie and matching sweatpants arriving in brown. The collection is complete with white thongs and a jock strap labeled “YES,” as well as accessories such as trucker hats, stickers, socks and a tote bag.
To tease the official launch, Doja wore pieces from the collection in her latest look, accompanied by her fresh buzz cut along with the Balenciaga Le Cagole bag in pink.
Take a closer look at the designs above and head to It’s Giving’s website for the first drop, now available for pre-order with shipping beginning September 30.
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