Emi Jay Launches New Hair Accessories Collection, "Bonne Nuit"
Immediately adds to wishlist.
If Bridgerton and Blair Waldorf had a baby it would be the new “Bonne Nuit” collection from Emi Jay, the hair accessory brand committed to originality and self-expression. Gracing the crowns of celebrities like Hailey Bieber, Emma Chamberlain and Oprah Winfrey, the 28-piece collection is hyper-focused on holiday-ready details with elevated embellishments, lace patterns and satin finishes.
Like many of us, the brand’s founder, Julianne Goldmark, attended a school where being draped in uniform was a requirement. To escape the stylistic restriction of these mundane looks, Goldmark intentionally showed up to class wearing dazzling, one-of-a-kind hair accessories that separated her from the pack. Since launching over a decade ago, Emi Jay has partnered with brands like Sephora, Frankie’s Bikinis, Juicy Couture and Summer Fridays to further cement themselves as the go-to accessory brand in the beauty industry.
The dreamy campaign highlights an assortment of silky smooth headbands, large claw clips, butterfly barrettes and paddle hair brushes. Ultra femme patterns and crystal design details are paired with a soft, heavenly-like color palette of lavender, pink and light blue hues. As someone who loves gifting beauty products during the rotating holiday season, most of this collection will be sitting pretty underneath my Christmas tree.
The “Bonne Nuit” collection retails between $6-$86 USD and is available now on the brand’s website. But before you swing into full holiday mode, check out these skincare and makeup essentials needed for a fall refresh.