5 Trends You Need to Know From SS24 Fashion Week Runways
From underwear-as-outwear to upcycled double denim.
With Spring/Summer 2024 fashion week season wrapped, it’s time to look at the key trends that graced the runways and the hearts of our editors. This season, hyperfemininity was conjured in a variety of motifs from roses to bows indicating that girlhood is being redefined and empowered.
Additionally, sheer fabrics were used in new forms celebrating a “Free The Nipple” spirit across fashion week presentations while denim doubled down driven by the current popularity of upcyling and thrifting. We also saw the likes of Miu Miu, Ottolinger, SRVC and more opt for pantless dressing, exploring a new underwear as outerwear era.
Now that SS24 fashion month has come to a close, check out the five trends worth watching below.
Underwear as Outerwear
The underwear as outerwear trend derives from a mix of Y2K nostalgia, sheer fabrics and panties brimming out of trousers we’ve seen since 2021. While the trend has reached increased adoption in SS24, rumblings of its emergence began from early adopters such as Miu Miu, AMBUSH, Givenchy and Ottolinger and fashion week favorites including Kylie Jenner, Bella Hadid and Julia Fox following suit.
Arriving across gender presentations and cross-category styles, brands including Natasha Zinko, GCDS, Chet Lo, Jawara, Ottolinger, Cormio and more all proved: “No pants? No problem!”
Rosette Trimmings
While florals for spring are far from groundbreaking, we can’t help but notice the outpouring of rosettes popping up across Spring/Summer 2024 runways. The lovers’ favorite flower has been seen as appliques, on choker necklaces, as metallic accessories and belts as well as full garments.
Rosettes arrive in a time when fashion is in it’s peak hyper-femininity era from “balletcore,” and “coquette” to “school girl” and Barbie pink. Rosettes for spring might not be new, but women are blossoming and brands are listening including Palomo Spain, Sandy Laing, Tanner Fletcher, David Koma, Willy Chavarria, Simone Rocha, Blumarine, Marni and UNDERCOVER.
Sheer Fabrics
Drawing influence from early ’90s supermodels and Y2K dressing, sheer fabrics have made a translucent yet vibrant return to spring/summer ready runways across Copenhagen Fashion Week, London Fashion Week and Milan Fashion Week. Current examples of the trend see the reinvention of traditional silhouettes into sculptural designs while heavier garments such as turtlenecks and knitwear slowly lose their opacity. A Roege Hove, Kernemilk, and Rotate opt for classic sheer dresses while Susan Fang, Blumarine and The Attico mend sheer fabrics into bras, skirts and accessories.
Bows Are Back, Baby
Another trend that stands out in the realm of hyper-femininity is the reemergence of bows. Arriving in a variety of accessories including neck ties, bags, hair clips and jewellery, bows can also be seen as the center piece of full looks including dresses and sweaters. Simone Rocha‘s interpretation of the trend saw bows as delicate embellishments while Sinead Gorey showcased bows in subtle details from tiny bows on fingernails to necklaces.
Upcycled Double Denim
Denim is arriving in doubles for SS24 sparked by a growing interest in upcycling and sustainable shopping alternatives. New York Fashion Week solidified head-to-toe denim looks can be anticipated in SS24, from LaQuan Smith’s denim turtleneck and trouser ensemble to Sami Miro’s live reworking demonstration. Across LFW, MFW and PFW next-gen luxury brands such as Y/Project and Balenciaga added to the trend with thick denim dresses while Jagne created a conjoined, two-headed denim jacket.
