SUNNEI Enters the Beauty Chat in Collaboration With mid/night 00.00
Featuring NFT technology which unlocks instructions on how to enhance each product.
Italian brand SUNNEI, known for its viral runway moments and satirical fashion takes, has taken its first step into the beauty industry in collaboration with vegan skincare brand mid/night 00.00. The brands’ “Beauty Essentials” capsule collection comprises four products meant for easy access and on-the-go care.
This is SUNNEI’s first venture into beauty, following the brand’s Spring/Summer 2025 show in Milan, where an age-diverse cast of models materialized the feeling of “turning 100-years-old.” As for its collaborator, mid/night 00.00 is committed to creating products that are plant-based, vegan and made with ingredients that are 90% natural.
Within this collection, you’ll find the “Acqua Viso,” “Crema Mani,” “Burrocacao” and “Profumo Solido.” The “Acqua Viso” is a hydrating facial mist, made to protect the skin barrier from pollutants with ingredients like aloe extract, moringa extract, centella asiatica and chamomille. The “Crema Mani” is a hand cream and balm that is a triple threat — hydrating, softening and smoothing cracked skin.
If you like fragrance, try it the Italian way. In the “Profumo Solido” or solid perfume, you’ll find notes of fig, matching the scent you’ll find lit in candles and incense throughout SUNNEI’s Milan headquarters. Finally, the “Burrocacao” is the duo’s version of a lip balm, perfect for moisturizing and nourishing dehydrated lips.
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Into NFTs? By purchasing the entire product kit, you’ll receive a card embedded with NFT technology that provides tips on how to use and enhance each product.
The SUNNEI and mid/night 00.00 “Beauty Essentials” capsule collection retails for $134 USD and is available now on both SUNNEI’s website and mid/night 00.00’s website. You can also purchase the “Burrocacao,” “Crema Mani,” “Acqua Viso” and “Profumo Solido” separately, ranging in price from $27 USD to $49 USD.
While you’re here, check out our coverage of the new, sleep-centered launch from Loop Earplugs.
