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The Hypebae Beauty Awards are back for a third consecutive year. As is now tradition, we honor the emerging brands that break barriers, amplify underrepresented voices and embrace the rich diversity of beauty.
For 2024 we started off celebrations with a brand-new category, tools, to celebrate the gadgets and gizmos that transformed our routines. You can also check out the award-winning skincare drops, the best makeup buys, top haircare products and fragrances of 2024, too.
2024 has been, without a doubt, the year of haircare’s skinification. Gone are the silicones and harsh chemicals than coat our strands into submission. Instead, we’re looking for healing, restorative products that help heal. Scalp care also entered the chat, proving to be essential to healthy, happy hair. Ahead are the haircare products that earned a Hypebae Beauty Award this year…
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Cécred’s Nourishing Hair Oil
When Beyoncé announced the launch of Cécred in February, the world seemed to stop in anticipation. The standout product though? The Nourishing Hair Oil. Infused with 13 luxurious oils including sea buckthorn, baobab, watermelon seed and moringa, the oil strengthens the hair‘s lipid barrier, locks in moisture and ensures long-lasting hydration and a natural shine. All while being safe for human hair wigs and weaves, too.Each product is meticulously crafted without silicone fillers, parabens or phthalates, ensuring a clean and effective formula that nourishes and strengthens hair. What truly sets Cécred apart, however, is not only its exceptional performance but also its signature sweet, coconutty fragrance that leaves hair smelling as good as it looks. The packaging – all sleek, cylindrical bottles and geometric, sculptural caps – also elevates any shelfie.
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Lobie’s Peptide Leave-In Hair Mask
If you only buy one leave-in hair mask this year, let it be Lobie’s. The Peptide Leave-In Mask is packed with 123 amino acids and penetrates deep into both the inner and outer layers of your hair to transform it to its healthiest, most vibrant state. In just one step, it effortlessly detangles, tames frizz and smooths flyaways, leaving your hair looking sleek, nourished and revitalized.MacKay took her time with product development ,and rather than coming to market with a bevy of products to promote, she focused on the one – and made it great. The product branding and fragrance also stand out. They’re very much giving quiet luxury, with a minimalistic, clean aesthetic. The premium packaging is also made from pure sugarcane, and so is biodegradable. She really thought of it all.
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Straand’s Crown Refresh Revitalizing Dry Shampoo
If you think you know dry shampoo, you don’t. Unlike other dry shampoos, Straand’s is a wet-to-dry mist, and basically acts like a mini shower for your roots. The oil-busting formula, packed with Zinc and Defenscalp (their patented multifunctional plant-derived ingredient designed to naturally rebalance your scalp) deeply cleanses hair follicles, combatting oil and odor.Formulated without silicones, parabens, or sulfates and proudly vegan, cruelty-free and eco-friendly, Straand is Australia’s first microbiome-focused haircare brand, too. The brand was created as a response to the limited and often harsh chemical-laden products dominating the market, especially for those seeking solutions for dandruff and scalp concerns. With a focus on nurturing the scalp’s delicate microbiome, Straand offers a more gentle and effective alternative, ensuring your scalp and hair receive the care they truly deserve.
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Fable & Mane’s Volumizing Duo
Inspired by Ayurvedic healing and Indian wisdom, Fable and Mane’s Volumizing Condition and Shampoo are a dream come true for fine to medium hair types. The Volumizing Conditioner is packed with onion juice (an Ayurvedic hair-strengthening hero), Vitamin C-rich Amla berry and black seed extract, which is super hydrating and helps restore elasticity, while improving thickness. Team it up with the shampoo, which is enriched with fenugreek to strengthen hair and smells divine.The brand’s visual identity is just as thoughtfully rooted in the Mehta’s Indian heritage. The design is inspired by the rich architecture of India, and the tiger, revered in Indian culture, is symbolic of power, magnificence and beauty, which represents the brand’s ethos of strength and elegance. By drawing from ancient beauty secrets and cultural symbolism, Fable and Mane invite all to honor hair as a true and key part of any wellness journey and self-care routine.
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Ceremonia’s Mascarilla de Guava
This one goes out to the girlies with dyed hair. Ceremonia’s Mascarilla de Guava is here to rescue your color-treated strands from the struggle of split ends and dryness. Clinically proven to reduce split ends by 60% and breakage by 25%, this nourishing hair mask is packed with natural ingredients like guava, agave, pea protein, rice bran oil and maracuja oil, making it the perfect solution for vibrant, healthy hair that shines with vitality.Rivera started with just one product – a hair oil – and has grown the brand from there, becoming the first Latinx-owned haircare brand sold at Sephora. Giving back is crucial to Rivera, too. 1% of every order placed with this brand is donated to a nonprofit organization of your choice. This commitment reflects the brand’s deeper mission of fostering positive change both in the beauty industry and beyond.
Before you go, there’s more to enjoy from the 2024 Hypebae Beauty Awards! Read all about the gadgets and gizmos winning the top tool prize here, the lotions and potions making skin super supple here, the marvelous makeup buys that are going beyond the superficial to provide identity-affirming goodness, too. Plus, the fragrances guaranteed to get you all the compliments. Enjoy!
Writer
Valeriya Chupinina, Amber ChowComposite Imagery
Michael AinscoughEditor
Sam Rogers