Beats x Alo Yoga Team Up With Tyla to Launch Special Edition Beats Fit Pro
Putting mindfulness in motion.
South African singer Tyla knows all about movement, which is why Beats and Alo Yoga have teamed up with the TikTok sensation for the launch of the special edition Beats Fit Pro.
“Partnering with Beats and Alo has been a dream collaboration for me,” I’m so excited to join forces on this campaign and share a product I personally rely on day-in, day-out,” Tyla shares in an exclusive press release.
Both Los Angeles-based brands sit at the intersection of fitness wear and luxury, combining their shared expertise to provide the perfect workout accessory. “The Beats x Alo collaboration felt truly predestined as both Los Angeles hometown brands have made a lasting impact on fitness and culture. Beats and Alo have a shared passion for high-performance products that allow our customers to express their unique and distinct personalities,”Chris Thorne, Beats CMO adds.
The new wireless Beats Fit Pro arrives with a debossed Alo logo on the right earbud and lustrous pearlized “b” logos on both earbuds. Staying committed to being chic, the headphones come in a sparkling high-gloss exterior and mirror-like chrome interior. Not only are the Beats Fit Pros stylish, but they are equipped with Active Noise Cancellation, Transparency and Adaptive EQ modes, Spatial Audio with dynamic head tracking and the Apple H1 chip.
Take a look at the Beats x Alo Yoga Beats Fit Pro campaign featuring Tyla in the gallery above. To kick off the campaign launch, Tyla will sit down with Apple Music radio show host Nadeska Alexis at Apple Williamsburg on April 4 at 6pm EST.
