Prada SS25 Literally Turned Doomscrolling Into Fashion
Here’s what went down.
“We exist in an era of extreme information, immersed in a constant stream of content,” read the show notes for Miuccia Prada and Raf Simons‘ Spring/Summer 2025 Prada collection. “Our consumption of the infinite panorama offered by the internet is driven by algorithms and finite sequences of instructions that circumscribe the decidable, through logic in a fundamentally illogical world.” And don’t we know it.
In an age where we all practically live on TikTok, Prada and Simons explored familiar territory – the dialogue between real and imaginary – through the lens of the internet and the algorithms that rule our feeds and thoughts.
Scroll down to read our full review.
WHO: Prada never fails to draw a head-turning front row, so let’s dive in. First and foremost, the “Mother” that she is — Sarah Paulson, sported a #miucciacore outfit with a sharp bob haircut that put all other bobs out of business. K-pop boy band ENHYPEN made a splash with singer and brand ambassador Jaehyun stealing the spotlight. Completing the star-studded lineup was Charli D’Amelio, dazzling in full Prada.
SEE: It’s so easy to find yourself doomscrolling on the internet and almost time travelling in content fixed by your platform’s algorithm. Prada’s SS25 collection imitated that feeling, referencing collections passed: 2012’s “Rocket” shoes, SS24’s “Jellyfish” dresses and multicolored brogues all made an appearance. But this time, the ensembles were an intriguing blend of contrasts: metallic, hole-punched glitter dresses paired with a vibrant yellow raincoat and office-collared shirts tucked into sleek, form-fitting leggings.
While the pieces may seem mismatched, they powerfully reflect the collection’s theme. In today’s world, fitting in means discovering your community and boy are there many. With the endless niches, sub-niches and cores to identify with, and trends proliferating at the speed of lighting, it can be easy to feel like everything is a bit of a jumble. Unusual pieces like suede coats were styled with chrome skirts, a BDSM-inspired, harness office-core skirt with an emerald green bralette, a visor and bright orange rain jacket with… a delicate feathered dress and heels? Everything goes.
The footwear on show was just as eclectic, too. From bow-adorned (very coquette-core) ballet flats to chunky loafers, the shoe selection ran the gamut and included bright orange patent cowboy boots, too.
HEAR: Set against a haunting electronic soundscape, the show created a purgatory-like atmosphere, blending a chaotic mix of elements that felt both nonsensical and surprisingly cohesive.
TOUCH: With an eclectic mix of pieces, you’ll discover soft feathered items, sleek waterproof-textured boots and coats, hard metal buckles and belts, as well as neat office-ready fabrics.
TASTE: Designed for warmer seasons, the brand boldly embraces a style that is already on the rise — bold colored tights, socks and stockings, which is arguably the most approachable of recent trends. Alongside is the continuing surge of flats — heels, be gone!
Click the gallery to check out some of the runway collection.
In other fashion news, read about MM6 Maison Margiela’s SS25 show.
