7 Beauty Brands To Ring in the Lunar New Year With
Get ready for the Year of the Snake with MAC Cosmetics, Malin+Goetz and more.
The Lunar New Year is almost here and it’s inspiring us to welcome a season of abundance, fresh starts and good energy. Traditionally a time to celebrate family, renewal and fortune, this holiday is the perfect excuse to refresh your beauty routine. Luckily, some of our favorite brands are honoring the occasion with special collections that capture the spirit of the season.
From MAC Cosmetics’ “Luxe Luck” range to Le Mini Macaron’s “Snake Goddess” bundle, these offerings deliver the perfect mix of festive vibes and good fortune. Whether you’re treating yourself or searching for the ideal gift, you can browse below and toast the Lunar New Year with your new makeup, fragrance, skincare and nail polish buys.
Byredo
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Byredo is celebrating the Lunar New Year with a beautiful campaign featuring Chinese artist Wei Yijuan. Yijuan, known for her focus on the emotional connections between human life and nature, is designing limited-edition packaging for Byredo‘s fragrances and incense products. The special artwork features a snake entwined with vibrant flowers and is available with purchases of select products, including fragrances like “Blanche” and “Desert Dawn.”
Tower28
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In honor of her AAPI heritage, Tower28 founder Amy Liu is giving the brand’s best-selling “LipSoftie” Tinted Lip Treatment a special twist. The new shade, “Red Bean Mochi,” inspired by the popular Lunar New Year treat, features a rich, dark pink hue. Its formula is packed with hydrating ingredients like shea butter, jojoba oil and lysine, providing a winter must-have that soothes and revitalizes the lips.
Laura Mercier
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Laura Mercier is moved by romance, so it’s introducing its limited-edition “Lucky In Love” collection, which is made of its best-selling products. Wrapped in a festive peony motif, it includes its classic beauty essentials, the Translucent Loose Setting Powder and “Blush Colour Infusion.”
MALIN+GOETZ
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MALIN+GOETZ is releasing a special edition of their “Hand + Body” Wash in a bergamot scent, adorned in red and decorated with the lucky white narcissus flower. Citrus fruits, which symbolize joy, are an integral part of this body care product.
Le Mini Macaron
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Le Mini Macaron is dropping an exclusive “Snake Goddess” Bundle, a tribute to co-founder Christina Kao’s Taiwanese roots. This set is comprised of three gel polish shades, “Lucky Red,” “Magie Noire” and “Serpentine Sheer.” The brand is also launching a collection of fun mini-stickers inspired by the holiday’s lucky symbols.
Sulwhasoo
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Sulwhasoo is reimagining its iconic serum “First Care Activating Serum VI” with a beautiful, snakeskin design that mirrors this year’s Chinese zodiac animal, the snake. The global favorite is so popular that one bottle is sold every seven seconds.
MAC Cosmetics
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MAC Cosmetics’ Lunar New Year collection, “Luxe Luck,” is inspired by the stunning scales of the snake, symbolizing fortune and transformation. This limited-edition range includes fan-favorite products like lipstick, eyeshadows, powder and foundation in playful shades such as “Viperactive,” “Luck Be a Lipstick” and “Magic Scale.”
For more Lunar New Year coverage, check out our fashion round-up.
