For Hailee Steinfeld, the Bigger the Hair Is, the Better
The Academy Award-nominated actor wants you to get “hy” with Nexxus’ new styling collection.
Hailee Steinfeld and Nexxus are celebrating the brand’s latest range of products with a cheeky campaign encouraging its fans to get “hy” with them. The haircare collection is dubbed “Hy-Volume,” a play on the word hyaluronic acid, which is the star ingredient in the new shampoo, conditioner and styling foam.
In the short film, Steinfeld wanders through several life events that she thinks might need some amping up. She walks through a wedding and the boardroom, telling viewers that you can get “hy” anywhere.
“I’ve had a lot of fun experimenting with different lengths and styles over the years, but the one look that always makes me feel my best is a big, voluminous blowout. That’s why it’s been such an incredible experience teaming up with Nexxus on this campaign,” Steinfeld shared in a press statement. “When I use the ‘Hy-Volume’ Collection, I know I can get that bold and bouncy texture, while still keeping my hair’s natural look and feel. As someone careful about the products I incorporate into my beauty routine, it’s so nice to partner with a brand that cares so deeply about hair health while prioritizing best-in-class science and technology to make it happen.”
You can watch the humorous video below.
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The Nexxus “Hy-Volume” Collection retails between $ USD and $ USD and is now available on the brand’s website.
For more beauty coverage, check out Victoria’s Secret’s new campaign for the “Bombshell” fragrance.
