Maje Redefines French Girl Cool for SS26
With real women embodying femininity in their own way.
The French girl vibe is something we’ve all strived for at some point in our lives. Messy but chic, put-together yet effortless, elegant but edgy, she is the ultimate fashion paradox. For Spring/Summer 2026, Maje taps directly into that elusive energy, delivering a campaign that feels both intimate and aspirational.
Shot in a minimalist Paris studio, the visuals unfold like an honest conversation between real women and their clothes. There’s nothing overly staged or overly styled, instead the focus is on authenticity. Every laugh, sideways glance and subtle gesture is captured in quiet, cinematic stillness, creating moments of natural beauty and emotional resonance.
Front and center are footballer Chiara, ceramic artist Nina, actress Lomane and designer Céline, four women from different creative worlds who embody modern femininity in their own way. Pulled from fashion, art, music and nightlife, this collective reflects a new generation of Parisiennes who aren’t defined by rigid ideals, but by individuality and self-assurance.
Together, they redefine what it means to be “French girl cool” in 2026. The aesthetic moves fluidly between preppy tailoring, nautical references and soft romanticism, offering a wardrobe that feels timeless yet totally current. It’s confident without being loud, refined without feeling restrictive, designed for women who dress for themselves first.
Take a look at the airy, effortless campaign above and head to Maje’s website to shop the latest collection.
In other news, check out this Levi’s campaign featuring Doechii and Rosé.
