In a time where trendy aesthetics are born and bred on TikTok every other day, ROMWE has made the process of finding your next source of fashion inspiration easier. Enlisting Xowie Jones, ROMWE tapped the reigning TikTok star to stylize and creatively interpret a new generation of fashion trends. Incorporating a mix of romanticized lace, touches of plaid, and grunge-inspired knits, she expressed her identity effortlessly.
“I was excited to partner with ROMWE because I tend to pull from many styles to create my own aesthetic,” Xowie shared. “Working with a brand that embraces that mix made perfect sense.”
Xowie’s unorthodox approach to fashion has attracted millions of loyal followers to her TikTok page where she showcases various beauty and style trends. With short and sweet clips featuring edgy punk-inspired outfits or dramatic goth makeup looks, the edgy pop songstress has seamlessly shown a new generation of style savants how fashion and beauty can be modes of self-expression.
As the star of ROMWE’s latest campaign, Xowie reimagined her goth grunge aesthetic in ROMWE’s vast range of trend-forward apparel and accessories. The TikToker brought her favorite fashion trends –inspired by alternative subcultures– to the forefront in the campaign. For a closer look into the retailer’s latest offerings, Hypebae devised a comprehensive style guide to introduce Xowie-inspired ways to wear and style ROMWE in bold fashion.
Grunge is in and Xowie effortlessly shows how keeping up with this rock-inspired aesthetic can be made possible with classic knitwear pieces ranging from ripped sweaters to cozy black cardigans. As seen in the campaign, the TikToker’s own interpretation of grungecore consists of outfits revolving around knit sweaters and accented with edgy chain necklaces.
‘90s Goth Queen
Channel your inner ‘90s goth queen with ROMWE’s arsenal of lace, striped, and distressed clothing and accessories by paying homage to the decade’s moody aesthetic in true form. The ultimate goth look can be achieved with a pair of jet-black platform Mary Jane shoes (a twist on the classic silhouette) especially when worn with a puff-sleeved dress that features hints of white lace and mesh.
Punk Patterns At Play
Stay true to this alternative aesthetic with a variety of prints and patterns that give off a playful-meets-punk sensibility. From plaid skirts to checkered bustiers along with graphic striped sweaters, channel Xowie’s punkish take on personal style by effortlessly mixing sleek separates with edgy jewelry and statement boots.
Head to ROMWE’s site or download the retailer’s official app to explore and shop the range of trend-forward apparel and accessories.