Alexandra Pauly

Associate Editor
alexandra.pauly@hypebae.com +852 3563 9035
Nike Unseats Off-White™ as Fashion's Hottest Brand
Fashion

Nike Unseats Off-White™ as Fashion's Hottest Brand

The Lyst Index Q2 Report attributes Nike’s new ranking to the coronavirus pandemic.
448 Hypes

MUJI Launches Furniture Subscription Program in Japan
Home

MUJI Launches Furniture Subscription Program in Japan

To help professionals work from home amidst the pandemic.
664 Hypes

An Unlikely Pair, Lisa Frank and 'Friends' Collaborate on Clothing Collection
Film & TV

An Unlikely Pair, Lisa Frank and 'Friends' Collaborate on Clothing Collection

Both franchises collide in a colorful new capsule.
487 Hypes

Rina Sawayama Speaks Out About Exclusion From the BRIT Awards
Music

Rina Sawayama Speaks Out About Exclusion From the BRIT Awards

“If arts awards are creating their own sort of version of border control around their eligibility, I think that’s really problematic.”
202 Hypes

Upcoming 'Animal Crossing' Updates Include Fireworks and Interactive Dreams
Tech

Upcoming 'Animal Crossing' Updates Include Fireworks and Interactive Dreams

Nintendo released a sneak peek at the new additions.
380 Hypes

Les Benjamins Introduces Logo Swimwear
Fashion

Les Benjamins Introduces Logo Swimwear

Including bikinis, one-pieces and shorts.
457 Hypes


Glossier Adds Nalgene Water Bottle to Permanent Collection
Beauty

Glossier Adds Nalgene Water Bottle to Permanent Collection

Hydrate in style.
948 Hypes

Nominations for the 2020 Emmy Awards Have Been Announced
Film & TV

Nominations for the 2020 Emmy Awards Have Been Announced

Netflix broke records for the most nominations in a single year.
534 Hypes

Bottega Veneta's Resort 2021 Collection Is Full of Knits and Relaxed 'Fits
Fashion

Bottega Veneta's Resort 2021 Collection Is Full of Knits and Relaxed 'Fits

Ideal for quarantine dressing.
481 Hypes

Mexico City Bans Anti-LGBTQ+ Conversion Therapy
Culture

Mexico City Bans Anti-LGBTQ+ Conversion Therapy

The life-threatening practice is restricted in several states in the U.S.
307 Hypes

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