Where last night’s walk of shame becomes today’s fire fit.
After all, women don’t just come from Venus — they rule it.
Featuring a debut collaboration launching in April 2025.
The collection “captures the essence of the modern power woman,” shares Linda Wikell, Designer at H&M Studio.
Through a new campaign with Persil titled, “Every Stain Should Be Part of the Game.”
“This collection proves that the brand’s past and future coexist in perfect harmony.”
“Each of us has a stake in this league, which makes every decision, game and moment matter that much more.”
Designed to move with you, from street to trail.
“More than just a kit, it represents a statement of diversity, inclusion, inspiring the next generation on and off the pitch.”
Featuring Cynthia Erivo, Selena Gomez, Camila Cabello and more.
“It’s a collection of stories about love — the highs, lows and everything in between.”
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