Marking his official brand ambassador debut.
Building on the themes of the designer’s FW25 showcase in Paris.
According to SS26 runways, the bra is back but not as you know it…
The new campaign features a series of sultry portraits of the reality TV star.
Alongside Amelia Gray, Mona Tougaard and Olivia Colman.
Starring alongside Eniola Abioro, Lindsay Vrckovnik and Samara Cyn.
From elevated flip-flops and fly-away ties to clashing colors.
Attended by the likes of Jennie and Margot Robbie, the moment the fashion world has been waiting for, finally happened.
Exploring the “industrial beauty” and significance of the apron.
The edgy offering brought back house signatures like the skull scarf, the horn-shaped shoe and marching band jacket.
Inspired by the hedonism and debauchery of Amsterdam’s RoXY, plus JPG’s signature “Junior” line.
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