Pauline De Leon

Associate Editor
pauline.deleon@hypebae.com +852 3563 9035
Sephora's New Action Plan Aims To Mitigate Racially Biased Experiences
Culture

Sephora's New Action Plan Aims To Mitigate Racially Biased Experiences

“We’re committed to holding ourselves accountable to this mission.”
390 Hypes

Thinx Launches Period-Absorbing Activewear Collection
Fashion

Thinx Launches Period-Absorbing Activewear Collection

Say goodbye to visible panty lines.
388 Hypes

Nike Sportswear's "White/Ghost" Sherpa Jacket Features Iridescent Details
Fashion

Nike Sportswear's "White/Ghost" Sherpa Jacket Features Iridescent Details

Stay warm this winter with a Swoosh essential.
522 Hypes

Jimmy Choo's Spring 2021 Campaign Gives Us a Glimpse Into "Springtime in Paris"
Fashion

Jimmy Choo's Spring 2021 Campaign Gives Us a Glimpse Into "Springtime in Paris"

Showcasing luxe new silhouettes like the Madeline crossbody bag and Sae 90 heels.
574 Hypes

Glow From Within Using Hourglass' New Ambient Lighting Palette "Volume II"
Beauty

Glow From Within Using Hourglass' New Ambient Lighting Palette "Volume II"

Complete your Valentine’s Day look with this must-have highlighter.
250 Hypes

TikTok’s Latest Makeup Trend Is Faking Your Dark Circles
Beauty

TikTok’s Latest Makeup Trend Is Faking Your Dark Circles

Faux freckles who?
894 Hypes


Stussy Brings Its Signature 8 Ball Motif to Life
Home

Stussy Brings Its Signature 8 Ball Motif to Life

A childhood classic just got a modern makeover.
346 Hypes

Pokémon Preps for Valentine's Day With Themed Chocolate Collection
Food

Pokémon Preps for Valentine's Day With Themed Chocolate Collection

Pikachu, Mew, Dragonite, Ditto and Eevee arriving in the form of sweet treats.
857 Hypes

UNIQLO UT Pays Homage to Keith Haring With 10-Piece Collection
Fashion

UNIQLO UT Pays Homage to Keith Haring With 10-Piece Collection

Hoodies and tees featuring the late artist’s iconic illustrations.
766 Hypes

AriZona Iced Tea x adidas Originals Return With Collaborative Superstars
Footwear

AriZona Iced Tea x adidas Originals Return With Collaborative Superstars

Inspired by the iced tea brand’s signature color schemes.
900 Hypes

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