YeEun Kim

yeeun.kim@hypebae.com +852 3563 9035
La Bouche Rouge to Launch First-Ever Refillable & Recyclable Makeup Line
Beauty

La Bouche Rouge to Launch First-Ever Refillable & Recyclable Makeup Line

A full makeup routine without any microplastic.
588 Hypes

Meet OPEN/END, Tokyo's Latest Label Highlighting Unbiased Inclusiveness For All
Fashion

Meet OPEN/END, Tokyo's Latest Label Highlighting Unbiased Inclusiveness For All

A reminder that everyone is beautiful and shouldn’t be bounded by skin color, race or sexuality.
811 Hypes

Will Korean Entertainment Become More LGBTQ-Inclusive After ‘Itaewon Class’?
Culture 

Will Korean Entertainment Become More LGBTQ-Inclusive After ‘Itaewon Class’?

The conservative country may finally address the need for more representation in TV and beyond.
1,340 Hypes

CVS to Make Men's Makeup Mainstream in the U.S.
Beauty

CVS to Make Men's Makeup Mainstream in the U.S.

Starting off by stocking Stryx, an emerging beauty label for men.
714 Hypes

List of Companies Boycotting Facebook for the #StopHateForProfit Campaign
Tech 

List of Companies Boycotting Facebook for the #StopHateForProfit Campaign

Over 150 companies have joined so far, leading to Mark Zuckerberg losing $7.2 billion USD in net worth.
920 Hypes

Kosas Gets Ready For Summer With Chemistry AHA Serum Deodorant
Beauty

Kosas Gets Ready For Summer With Chemistry AHA Serum Deodorant

Built upon the idea of normalizing the fact that women have BO.
684 Hypes


NYC's Broadway Will Remain Closed for the Rest of the Year
Travel

NYC's Broadway Will Remain Closed for the Rest of the Year

Marking the longest period of time the iconic district has been shut down.
824 Hypes

H.E.R. Speaks Up On Black Lives Matter Protests Through New Track "I Can't Breathe"
Music 

H.E.R. Speaks Up On Black Lives Matter Protests Through New Track "I Can't Breathe"

Accompanying visuals remember Black people who lost their lives due to injustice.
273 Hypes

L'Oréal is Removing Words Like "Whitening" and "Lightening" From Its Products
Beauty 

L'Oréal is Removing Words Like "Whitening" and "Lightening" From Its Products

A step to standing up against racial stereotypes.
428 Hypes

Kanye West Envelops Chicago Gap Store With a Handwritten Message
Fashion

Kanye West Envelops Chicago Gap Store With a Handwritten Message

Redesigning the Magnificent Mile location for his 10-year deal with the retailer.
5,550 Hypes

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