Tora Northman

Editor
tora.northman@hypebae.com +852 3563 9035
Vetements Joins Official Paris Fashion Week Schedule
Fashion

Vetements Joins Official Paris Fashion Week Schedule

After having taken the previous season off.
438 Hypes

Crocs Drop Tie-Dye Capsule Collection
Footwear

Crocs Drop Tie-Dye Capsule Collection

Clogs to brighten your day.
11,216 Hypes

Here's How To Recreate Bella Hadid's Fiery New Hairstyle
Beauty 

Here's How To Recreate Bella Hadid's Fiery New Hairstyle

2021 is all about trying new looks.
640 Hypes

Prada Is Asking You the Questions in Spring/Summer 2021 Campaign
Fashion

Prada Is Asking You the Questions in Spring/Summer 2021 Campaign

“Is creativity a gift or a skill?”
706 Hypes

When Did Brands Become Too Cool for Social Media?
Fashion 

When Did Brands Become Too Cool for Social Media?

Influencer marketing is projected to hit $15 billion USD, but brands are removing their social media presence.
2,129 Hypes

Virgil Abloh Designs evian's New Fully Recycled Bottle
Culture

Virgil Abloh Designs evian's New Fully Recycled Bottle

Rolling out later this year.
1,099 Hypes


Meet Nué Studios, the Brand That Brings Glitter and Glamor Into Everyday Life
Fashion 

Meet Nué Studios, the Brand That Brings Glitter and Glamor Into Everyday Life

Read our interview with founder Viktoria Udina.
1,061 Hypes

Alexander Wang Has Been Accused of Sexual Misconduct
Fashion

Alexander Wang Has Been Accused of Sexual Misconduct

The designer has been called out for inappropriate behavior ranging from groping to slipping party-goers MDMA.
2,506 Hypes

Starbucks Adds New Menu Items to Welcome 2021
Food

Starbucks Adds New Menu Items to Welcome 2021

Including a new and exclusive dairy alternative.
42,339 Hypes

The Oxford-AstraZeneca COVID-19 Vaccine Has Been Approved in the UK
Health

The Oxford-AstraZeneca COVID-19 Vaccine Has Been Approved in the UK

Ordering enough doses to vaccinate 50 million people.
321 Hypes

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