YeEun Kim

Associate Editor
yeeun.kim@hypebae.com +852 3563 9035
This Nike Air Force 1 Low Is "Toasty"
Footwear

This Nike Air Force 1 Low Is "Toasty"

A cozy pair lined with fleece material.
276 Hypes

Have You Tried the Reverse Cat-Eye, TikTok's Latest Makeup Trend?
Beauty

Have You Tried the Reverse Cat-Eye, TikTok's Latest Makeup Trend?

The look requires only two things – a dark eyeliner and a brush.
29,240 Hypes

Explore the Outdoors With BTS x Helinox's Camping Gear
Travel

Explore the Outdoors With BTS x Helinox's Camping Gear

Covered in the K-pop group’s signature color: purple.
502 Hypes

Beat the Summer Heat With Starbucks' New Merch and Drinks
Food

Beat the Summer Heat With Starbucks' New Merch and Drinks

Featuring reusable cups, a White Peach Frappuccino and more.
3,419 Hypes

Fashion Collective Studio PMS Designs Innovative Virtual Runway for HYPEBAE
Fashion

Fashion Collective Studio PMS Designs Innovative Virtual Runway for HYPEBAE

The Netherlands-based team discusses the future of digital fashion in our latest interview.
295 Hypes


Havaianas Drops Black-and-White Flip Flops With Illustrator Joshua Vides
Footwear

Havaianas Drops Black-and-White Flip Flops With Illustrator Joshua Vides

Along with a beach towel and split-toe socks.
285 Hypes

Nanamica's FW21 Collection Is Filled With Timeless Wardrobe Staples
Fashion

Nanamica's FW21 Collection Is Filled With Timeless Wardrobe Staples

Simple garments that can be worn anywhere.
489 Hypes

Brand Under Fire for "Improving" Congee for the Western Palate
Culture

Brand Under Fire for "Improving" Congee for the Western Palate

Breakfast Cure is a label owned by acupuncturist Karen Taylor, who calls herself the “Queen of Congee.”
2,308 Hypes

Daydream in the Clouds With Victoria's Secret's Latest Perfume
Beauty

Daydream in the Clouds With Victoria's Secret's Latest Perfume

Debuted through a campaign fronted by Madison Beer.
1,516 Hypes

5 Action-Thrillers To Watch After 'Gunpowder Milkshake'
Film & TV

5 Action-Thrillers To Watch After 'Gunpowder Milkshake'

Movies featuring badass assassins and dynamic storylines.
1,192 Hypes

Load More
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.