Zarah Cheng

Editor-in-Chief
zarah.cheng@hypebae.com +852 3563 9035
RSVP Is the Streetwear Label For Every Party Girl
Fashion 

RSVP Is the Streetwear Label For Every Party Girl

Taking inspiration from the colors of the ‘80s.
1,985 Hypes

Every Single Item in Alexander Wang x adidas Originals' Season 5 Collection
Fashion

Every Single Item in Alexander Wang x adidas Originals' Season 5 Collection

Inspired by ’80s “club leisure.”
4,686 Hypes

Nike's "Pure Platinum" Rework of the Air Max 720 Is the Cleanest Model Yet
Footwear

Nike's "Pure Platinum" Rework of the Air Max 720 Is the Cleanest Model Yet

The perfect addition to you spring sneaker rotation.
9,171 Hypes

Fendi's Pre-Fall 2019 Collection Includes All-New Baguette and Peekaboo Bags
Fashion

Fendi's Pre-Fall 2019 Collection Includes All-New Baguette and Peekaboo Bags

As well as fluorescent mini-bags that can be used as charms.
1,027 Hypes

BEAMS T Teams up with Diaspora Skateboards & Umbro on a Sporty New Collab
Fashion

BEAMS T Teams up with Diaspora Skateboards & Umbro on a Sporty New Collab

Here’s where you can cop this exclusive collection.
868 Hypes

6 Peppery Perfumes You Can Wear, According to Your Mood
Beauty 

6 Peppery Perfumes You Can Wear, According to Your Mood

For days when you feel mysterious, confident, sultry and beyond.
1,622 Hypes


Make Hong Kong's Famous Street Art Restaurant Your Next Travel Destination
Travel 

Make Hong Kong's Famous Street Art Restaurant Your Next Travel Destination

Featuring artwork by KAWS, Jeff Koons, Yayoi Kusama, Shepard Fairey and more.
1,780 Hypes

5 Minimalist Danish Brands to Add a Scandinavian Touch to Your Home
Home 

5 Minimalist Danish Brands to Add a Scandinavian Touch to Your Home

The best of design from Copenhagen.
3,069 Hypes

Here's What Went Down at the HYPEBAE x adidas Originals Pop-Up in Shanghai
Footwear

Here's What Went Down at the HYPEBAE x adidas Originals Pop-Up in Shanghai

Featuring curated spaces by KOM_I, Stars Xu and Fish Zhang.
1,492 Hypes

Add the Air Jordan 1 Rebel XX "Siltstone Red" to Your Sneaker Rotation This Spring
Footwear

Add the Air Jordan 1 Rebel XX "Siltstone Red" to Your Sneaker Rotation This Spring

Can you spot the subtle detail?
881 Hypes

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