Zarah Cheng

Editor-in-Chief
zarah.cheng@hypebae.com +852 3563 9035
Fenty Beauty Debuts Exclusive "GETTING HOTTER" Collection at Its New Orleans Pop-Up
Beauty

Fenty Beauty Debuts Exclusive "GETTING HOTTER" Collection at Its New Orleans Pop-Up

Bold, neon makeup.
1,657 Hypes

Tata Harper's "Glow Getter" Skincare Hack Is This Editor's Favorite Beauty Secret
Beauty 

Tata Harper's "Glow Getter" Skincare Hack Is This Editor's Favorite Beauty Secret

Find out why this week’s “Editor’s Pick” is a game-changer.
1,199 Hypes

Will 'The L Word' Revival Series Still Make Lesbians Cringe?
Entertainment 

Will 'The L Word' Revival Series Still Make Lesbians Cringe?

Or will the show finally give LGBTQ+ audiences characters they can be proud of?
1,430 Hypes

Nike Introduces the Ultimate Statement Sneaker: The Air Max 720 Saturn
Footwear

Nike Introduces the Ultimate Statement Sneaker: The Air Max 720 Saturn

The boot silhouette arrives in royal blue and neon pink.
2,091 Hypes

New Balance Teams up with Korean Label LIFUL for SS19 Footwear Collab
Footwear

New Balance Teams up with Korean Label LIFUL for SS19 Footwear Collab

Featuring 6 styles of slides, sandals and mules.
2,136 Hypes

Here's How to Style the Latest New Balance 990v5 Dad Sneaker
Fashion 

Here's How to Style the Latest New Balance 990v5 Dad Sneaker

Applying aesthetics to create a versatile design.
2,036 Hypes


Fendi and Gentle Monster Team up for an Exclusive Sunglasses Capsule
Fashion

Fendi and Gentle Monster Team up for an Exclusive Sunglasses Capsule

Dubbed the GENTLE FENDI collection.
3,255 Hypes

MISCHIEF's SS19 Collection Highlights the Best of Korean Streetwear
Fashion

MISCHIEF's SS19 Collection Highlights the Best of Korean Streetwear

Time to revamp your summer wardrobe.
1,799 Hypes

KARA's Bike Wallet Is the Ultimate Statement Piece for Girls Who Don't like Handbags
Fashion

KARA's Bike Wallet Is the Ultimate Statement Piece for Girls Who Don't like Handbags

The NYC label is restocking its popular design and adds new colorways.
25,490 Hypes

I've Finally Found the Perfect Summer Shirt
Fashion 

I've Finally Found the Perfect Summer Shirt

Find out why this breezy silk top should be your new essential.
2,780 Hypes

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