Zarah Cheng

Editor-in-Chief
zarah.cheng@hypebae.com +852 3563 9035
6 Peppery Perfumes You Can Wear, According to Your Mood
Beauty 

6 Peppery Perfumes You Can Wear, According to Your Mood

For days when you feel mysterious, confident, sultry and beyond.
1,695 Hypes

Make Hong Kong's Famous Street Art Restaurant Your Next Travel Destination
Travel 

Make Hong Kong's Famous Street Art Restaurant Your Next Travel Destination

Featuring artwork by KAWS, Jeff Koons, Yayoi Kusama, Shepard Fairey and more.
1,849 Hypes

5 Minimalist Danish Brands to Add a Scandinavian Touch to Your Home
Home 

5 Minimalist Danish Brands to Add a Scandinavian Touch to Your Home

The best of design from Copenhagen.
3,190 Hypes

Here's What Went Down at the HYPEBAE x adidas Originals Pop-Up in Shanghai
Footwear

Here's What Went Down at the HYPEBAE x adidas Originals Pop-Up in Shanghai

Featuring curated spaces by KOM_I, Stars Xu and Fish Zhang.
1,553 Hypes

Add the Air Jordan 1 Rebel XX "Siltstone Red" to Your Sneaker Rotation This Spring
Footwear

Add the Air Jordan 1 Rebel XX "Siltstone Red" to Your Sneaker Rotation This Spring

Can you spot the subtle detail?
930 Hypes

3CE Celebrates Its 10th Anniversary with Two Must-Have Makeup Kits
Beauty

3CE Celebrates Its 10th Anniversary with Two Must-Have Makeup Kits

The secret to achieving that perfect K-Beauty look.
3,318 Hypes


Minimalists, Don't Miss adidas Originals' Spring-Ready Stan Smith "Trefoil" Pack
Footwear

Minimalists, Don't Miss adidas Originals' Spring-Ready Stan Smith "Trefoil" Pack

Arriving in an array of pastel shades.
59,016 Hypes

Rowing Blazers Celebrates "The Joy of (Not) Fitting In" with New SS19 Lookbook
Fashion

Rowing Blazers Celebrates "The Joy of (Not) Fitting In" with New SS19 Lookbook

Including a sneak peek at collabs with BEAMS, Sperry and more.
1,136 Hypes

Get Ready for Sunny Days with Chrome Hearts' SS19 Eyewear Collection
Fashion

Get Ready for Sunny Days with Chrome Hearts' SS19 Eyewear Collection

The perfect accessories to round off your spring look.
2,015 Hypes

The Air Jordan 1 "Chicago" Arrives as a Women's Exclusive Low Slip NRG
Footwear

The Air Jordan 1 "Chicago" Arrives as a Women's Exclusive Low Slip NRG

A must-have for sneakerheads.
9,713 Hypes

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