Zarah Cheng

Editor-in-Chief
zarah.cheng@hypebae.com +852 3563 9035
Saint Laurent Has Launched Its Own Branded Condoms
Fashion

Saint Laurent Has Launched Its Own Branded Condoms

Sex. But make it fashion.
33,383 Hypes

Everyday Is My New Favorite SPF Brand and Everything Costs Less Than $30 USD
Beauty 

Everyday Is My New Favorite SPF Brand and Everything Costs Less Than $30 USD

Produced in Australia, the clean beauty brand is cruelty-free and reef-friendly.
1,622 Hypes

Marine Serre Is Challenging Fashion as We Know It, One Catsuit at a Time
Fashion 

Marine Serre Is Challenging Fashion as We Know It, One Catsuit at a Time

We speak with the designer in Hong Kong as she launches her new Joyce capsule.
1,080 Hypes

Juicy Couture Debuts K-Pop Inspired "South Korean" Collection
Fashion

Juicy Couture Debuts K-Pop Inspired "South Korean" Collection

Featuring an all-new rhinestone-bedazzled velour tracksuit, of course.
1,849 Hypes

Here Are 5 Chic Wireless Earbuds That Aren't Apple AirPods
Music 

Here Are 5 Chic Wireless Earbuds That Aren't Apple AirPods

Elevate your music experience while still staying stylish.
31,475 Hypes

I Wore a Day Oil With Pure Gold Flakes for a Month – Here's What Happened
Beauty 

I Wore a Day Oil With Pure Gold Flakes for a Month – Here's What Happened

Read on to find out more about this editor’s new favorite pollution-fighting skincare range.
1,362 Hypes


Exclusive sacai x NikeCourt Apparel Debuts on Naomi Osaka
Fashion

Exclusive sacai x NikeCourt Apparel Debuts on Naomi Osaka

The first-ever performance collab between Swoosh and designer Chitose Abe.
2,313 Hypes

MadeMe's Fall 2019 Collection Highlights Plenty of Matching Top and Bottom Sets
Fashion

MadeMe's Fall 2019 Collection Highlights Plenty of Matching Top and Bottom Sets

Modelled by Lourdes Leon.
2,031 Hypes

You're Invited to the Hypebae Fall Formal
Fashion 

You're Invited to the Hypebae Fall Formal

In celebration of our 3 Year Anniversary.
7,496 Hypes

Off-White™'s Second "SURREALIST" Capsule Includes a Cloud-Like Industrial Belt
Fashion

Off-White™'s Second "SURREALIST" Capsule Includes a Cloud-Like Industrial Belt

Updates are also made on pieces like the hoodie and T-shirt.
6,822 Hypes

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