Kid Cudi & adidas Have Officially Announced Their New Partnership
Fashion

Kid Cudi & adidas Have Officially Announced Their New Partnership

Products will be dropping later this year.
639 Hypes

More Details About the New YEEZY BOOST 700 V2 "Tephra" Are Revealed
Footwear

More Details About the New YEEZY BOOST 700 V2 "Tephra" Are Revealed

Previously called “Cement.”
8,286 Hypes

adidas New Pride Pack Celebrates the LGBTQ+ Community
Footwear

adidas New Pride Pack Celebrates the LGBTQ+ Community

All about the rainbow.
40,115 Hypes

A Closer Look at the YEEZY BOOST 350 V2 "Glow-In-The-Dark"
Footwear

A Closer Look at the YEEZY BOOST 350 V2 "Glow-In-The-Dark"

Find out when you can grab a pair.
2,375 Hypes

adidas Originals Launches Nite Jogger Spring 2019 Collection
Footwear

adidas Originals Launches Nite Jogger Spring 2019 Collection

Take your pick.
1,696 Hypes

adidas by Stella McCartney Releases New Summer 2019 Lookbook
Fashion

adidas by Stella McCartney Releases New Summer 2019 Lookbook

Scroll through the photo spread for sporty outfit inspiration.
2,142 Hypes


The BAE Bulletin: Here's When & Where to Shop This Week's Best Releases
Footwear  

The BAE Bulletin: Here's When & Where to Shop This Week's Best Releases

Spring releases from Fenty Beauty, Fiorucci and JW Anderson.
1,315 Hypes

adidas Plans to Release Beyoncé's New IVY PARK Line Before 2019 Ends
Fashion

adidas Plans to Release Beyoncé's New IVY PARK Line Before 2019 Ends

The brand’s CEO also breaks down his thoughts on Kanye West.
2,001 Hypes

10 White T-Shirts You Need In Your Spring 2019 Wardrobe
Fashion  

10 White T-Shirts You Need In Your Spring 2019 Wardrobe

Essentials from Nike, Gucci and more.
30,253 Hypes

Kiko Mizuhara Debuts adidas' New Falcon Zip Sneaker
Footwear

Kiko Mizuhara Debuts adidas' New Falcon Zip Sneaker

Arriving in two unique colorways for the summer.
50,690 Hypes

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