Reebok Is Being Sold to Authentic Brands Group for $2.5 Billion USD
Footwear

Reebok Is Being Sold to Authentic Brands Group for $2.5 Billion USD

Leaving the adidas umbrella after 15 years.
810 Hypes

Beyoncé's IVY PARK Rodeo Drop Celebrates the Style of Black Cowgirls and Boys
Fashion

Beyoncé's IVY PARK Rodeo Drop Celebrates the Style of Black Cowgirls and Boys

Saddle up for another collection from Queen Bey and adidas.
9,918 Hypes

The BAE Bulletin: Here's When and Where to Cop This Week's Best Releases
Footwear 

The BAE Bulletin: Here's When and Where to Cop This Week's Best Releases

From Pharrell’s new adidas Hu NMD, to a Byredo x OUAI collaboration.
882 Hypes

adidas Originals Gives the Adilette Slides a Stan Smith Twist
Footwear

adidas Originals Gives the Adilette Slides a Stan Smith Twist

A definite cop for us.
585 Hypes

The Sneaker Edit: 10 Kicks To Elevate Your Summer Fits
Footwear 

The Sneaker Edit: 10 Kicks To Elevate Your Summer Fits

Picks from New Balance, Nike, adidas and more.
1,959 Hypes

Beyoncé's IVY PARK and adidas Debut the Super Super Sleek Silhouette
Footwear

Beyoncé's IVY PARK and adidas Debut the Super Super Sleek Silhouette

An oversized take on last year’s Supersleek 72.
9,476 Hypes

Pharrell Williams x adidas Originals Update the Hu NMD "N.E.R.D." Sneaker in Fresh Summer Hues
Footwear

Pharrell Williams x adidas Originals Update the Hu NMD "N.E.R.D." Sneaker in Fresh Summer Hues

In celebration of the band’s ‘In Search Of…’ album’s 20th anniversary.
3,503 Hypes

adidas' Adilette Lite Receives a "Hazy Green" Update
Footwear

adidas' Adilette Lite Receives a "Hazy Green" Update

Your next go-to slides for the summer.
3,296 Hypes

The BAE Bulletin: Here's When and Where to Cop July's Best Releases
Fashion 

The BAE Bulletin: Here's When and Where to Cop July's Best Releases

From Beyoncé’s IVY PARK x adidas swimwear drop to Hajime Sorayama’s collaboration with Casetify.
4,228 Hypes

Prada x adidas Update A+P Luna Rossa 21 in Two New Colorways
Footwear

Prada x adidas Update A+P Luna Rossa 21 in Two New Colorways

A matte gray iteration and an all-black design.
554 Hypes

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