Rosie Huntington-Whiteley Debuts Beauty Brand, Rose Inc.
Beauty

Rosie Huntington-Whiteley Debuts Beauty Brand, Rose Inc.

Fully vegan and cruelty-free.
8,068 Hypes

Anastasia Beverly Hills To Launch Magic Touch Concealer in 25 Shades
Beauty

Anastasia Beverly Hills To Launch Magic Touch Concealer in 25 Shades

A creamy, lightweight formula for your makeup looks.
2,289 Hypes

Patrick Starrr's ONE/SIZE Expands Its Lineup With Butter Silk Concealer
Beauty

Patrick Starrr's ONE/SIZE Expands Its Lineup With Butter Silk Concealer

Arriving in 24 inclusive shades.
2,337 Hypes

Men's Makeup Finds a Champion in MATTIAS, a New Beauty Brand
Beauty

Men's Makeup Finds a Champion in MATTIAS, a New Beauty Brand

Men’s makeup is a burgeoning business, and more brands are looking to get in on the action.
3,633 Hypes

How To Mask-Proof Your Makeup, According to Pros
Beauty 

How To Mask-Proof Your Makeup, According to Pros

Makeup artists weigh in on how to apply a bulletproof face.
4,238 Hypes

ILIA Beauty Expands Super Serum Collection to 30 Shades
Beauty

ILIA Beauty Expands Super Serum Collection to 30 Shades

The brand introduces new versions of its foundation and concealer in a campaign titled “Shades of Us.”
4,015 Hypes

Caffeine Is the Star Ingredient of Marc Jacobs' New Makeup Collection
Beauty

Caffeine Is the Star Ingredient of Marc Jacobs' New Makeup Collection

Supercharge your beauty routine.
4,439 Hypes

Kosas Cosmetics Adds 12 New Shades to Its Revealer Concealer
Beauty

Kosas Cosmetics Adds 12 New Shades to Its Revealer Concealer

Infused with quality ingredients that benefit the skin.
9,505 Hypes

The Ordinary Is Launching Concealer, Affordably Priced at $6 USD
Beauty

The Ordinary Is Launching Concealer, Affordably Priced at $6 USD

Arriving in 36 shades.
2,573 Hypes

The HYPEBAE Best: All the Beauty Products We Loved in 2020
Beauty 

The HYPEBAE Best: All the Beauty Products We Loved in 2020

From skincare to makeup to haircare, our editors share 20 of their beauty faves this year.
11,105 Hypes

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