Here's What Happened When I Tried Hyaluronic Acid for the First Time
Beauty 

Here's What Happened When I Tried Hyaluronic Acid for the First Time

A review of The Ordinary’s Hyaluronic Acid 2% + B5.
47,139 Hypes

Brandon Truaxe, Founder of Beauty Brand Deciem, Dies at Age 40
Beauty

Brandon Truaxe, Founder of Beauty Brand Deciem, Dies at Age 40

He was the company’s co-CEO until last October.
4,840 Hypes

The HYPEBAE Best: 8 Skincare Products That Changed Our Beauty Game
Beauty 

The HYPEBAE Best: 8 Skincare Products That Changed Our Beauty Game

From Ole Henriksen to The Ordinary, our editors share their holy grails.
7,250 Hypes

UPDATE: Deciem Returns Following the Removal of Brandon Truaxe as CEO
Beauty

UPDATE: Deciem Returns Following the Removal of Brandon Truaxe as CEO

The brand has officially reopened its stores.
5,002 Hypes

Deciem Has Abruptly Shut Down Almost All of Its Stores Worldwide
Beauty

Deciem Has Abruptly Shut Down Almost All of Its Stores Worldwide

Fans of the beauty brand are mourning.
4,811 Hypes

What on Earth Is Happening to Deciem?
Beauty

What on Earth Is Happening to Deciem?

Founder Brandon Truaxe claims there’s “major criminal activity.”
38,971 Hypes


21 Skincare & Makeup Products That Are Made for the Summer
Beauty 

21 Skincare & Makeup Products That Are Made for the Summer

HYPEBAE editors share their favorite beauty essentials at the moment.
6,477 Hypes

ABNOMALY Has Launched a Line of Affordable Vegan Lip Balms
Beauty

ABNOMALY Has Launched a Line of Affordable Vegan Lip Balms

Just $7 USD for a petroleum-free pout.
1,530 Hypes

The Ordinary Announces Its Departure from Sephora
Beauty

The Ordinary Announces Its Departure from Sephora

The brand is heading to Ulta instead.
6,460 Hypes

High- and Low-Maintenance Nighttime Skincare Routines to Try This Summer
Beauty 

High- and Low-Maintenance Nighttime Skincare Routines to Try This Summer

From Aesop to Lush, our editors break down their holy grail beauty products.
8,450 Hypes

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