Glossier Is the Most Popular Beauty Brand in the U.S.
Beauty

Glossier Is the Most Popular Beauty Brand in the U.S.

Millie Bobby Brown and Kylie Jenner also join the the Cosmetify Index.
1,965 Hypes

Fenty Beauty Updates Killawatt and Mini Pro Filt'r Setting Powder in All-New Shades
Beauty

Fenty Beauty Updates Killawatt and Mini Pro Filt'r Setting Powder in All-New Shades

Now in “Ruby Richez” and “Banana.”
1,669 Hypes

The 10 Best New Makeup and Skincare Product Launches You Missed This October
Beauty 

The 10 Best New Makeup and Skincare Product Launches You Missed This October

From Fenty Beauty’s Holiday 2019 range to Patrick Ta’s new collection.
2,372 Hypes

These 10 Matte Foundations Are Perfect for Oily Skin
Beauty 

These 10 Matte Foundations Are Perfect for Oily Skin

Say goodbye to blotting paper.
1,946 Hypes

How to Recreate Maddy's Makeup Look on 'Euphoria' for Halloween
Film & TV

How to Recreate Maddy's Makeup Look on 'Euphoria' for Halloween

A step-by-step tutorial on achieving her rhinestone eyes.
1,588 Hypes

Here's How to Recreate Disney’s Maleficent’s Makeup Look for Halloween
Film & TV

Here's How to Recreate Disney’s Maleficent’s Makeup Look for Halloween

No prosthetics required.
1,424 Hypes


The BAE Bulletin: Here's When & Where to Cop This Week's Best Releases
Fashion 

The BAE Bulletin: Here's When & Where to Cop This Week's Best Releases

Including new sacai x Nike Blazer Mid colorways.
3,693 Hypes

A Complete Look at Fenty Beauty's "TINSEL $HOW" Holiday 2019 Makeup Collection
Beauty

A Complete Look at Fenty Beauty's "TINSEL $HOW" Holiday 2019 Makeup Collection

Christmas came early, thanks to Rihanna.
4,144 Hypes

Rihanna Reveals Fenty Beauty's New Mini Gloss Bomb Holiday Collection
Beauty

Rihanna Reveals Fenty Beauty's New Mini Gloss Bomb Holiday Collection

Ho ho ho.
7,665 Hypes

Former Miss World Japan Priyanka Yoshikawa on Beauty Standards Around the World
Beauty 

Former Miss World Japan Priyanka Yoshikawa on Beauty Standards Around the World

Along with secret skincare tips she picked up from the pageant.
5,968 Hypes

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