10 Sustainable Underwear Brands That Keep Your Intimates Drawer Chic and Eco-Friendly
Fashion 

10 Sustainable Underwear Brands That Keep Your Intimates Drawer Chic and Eco-Friendly

From Insta-cool label Fruity Booty, to minimalist-favorite PROCLAIM.
234,116 Hypes

5 Lingerie Trends That Will Dominate Your Underwear Drawer This Year
Fashion 

5 Lingerie Trends That Will Dominate Your Underwear Drawer This Year

From bodysuits to wireless bras, here are the styles you’ll be rocking at home in 2021.
29,471 Hypes

12 Comfy Wireless Bras To Wear All Day Long
Fashion 

12 Comfy Wireless Bras To Wear All Day Long

So comfortable you’ll forget you’re even wearing one.
29,868 Hypes

Fruity Booty's Cherry-Embroidered Thongs Are Laced With Ruffles
Fashion

Fruity Booty's Cherry-Embroidered Thongs Are Laced With Ruffles

A sweet holiday treat for yourself.
8,986 Hypes

Fruity Booty's "Clementine" Lingerie Collection Has Us Longing for Brighter Days
Fashion

Fruity Booty's "Clementine" Lingerie Collection Has Us Longing for Brighter Days

The indie underwear brand’s new release evokes memories of summers past.
15,483 Hypes

17 Lace and Mesh Lingerie Sets to Add to Your Underwear Drawer
Fashion 

17 Lace and Mesh Lingerie Sets to Add to Your Underwear Drawer

Flaunt it, even in quarantine.
63,019 Hypes

This Indie Lingerie Brand Is Our Editor's Stay-At-Home Favorite
Fashion 

This Indie Lingerie Brand Is Our Editor's Stay-At-Home Favorite

Fruity Booty underwear makes quarantine dressing fun and chic.
10,662 Hypes

The New-Gen Lingerie Brands Shaking up the Women's Underwear Market
Fashion 

The New-Gen Lingerie Brands Shaking up the Women's Underwear Market

From softandwet to Fruity Booty, these labels have risen to the tops of our Instagram feeds and intimates drawers.
40,774 Hypes

 
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