Netflix Invests $700 Million USD To Produce More Korean Content
Film & TV

Netflix Invests $700 Million USD To Produce More Korean Content

Building on the success of titles like ‘Start-Up,’ ‘Itaewon Class’ and ‘Sweet Home.’
3,138 Hypes

Starbucks Launches Special-Edition Figures With PLAYMOBIL
Food

Starbucks Launches Special-Edition Figures With PLAYMOBIL

Here’s where you can get your hands on the limited merch.
3,282 Hypes

A HYPEBAE Editor's Guide to the Best Contemporary Korean Handbag Brands
Fashion 

A HYPEBAE Editor's Guide to the Best Contemporary Korean Handbag Brands

Chic, timeless bags designed in Seoul.
6,698 Hypes

These Are the 11 Best Korean Dramas of 2020
Film & TV

These Are the 11 Best Korean Dramas of 2020

Add these to your binge playlist if you haven’t watched them already.
173,756 Hypes

5 Highlight Moments of the 2020 Mnet MAMAs
Music

5 Highlight Moments of the 2020 Mnet MAMAs

“Silver Quarantine Lady” takes the spotlight while BoA celebrates her 20th debut anniversary.
2,090 Hypes

’Tis the Season to Indulge on Orion’s Christmas-Themed Choco Pies
Food

’Tis the Season to Indulge on Orion’s Christmas-Themed Choco Pies

A festive take on your favorite Korean snack.
644 Hypes


G-Dragon Wants Your Parents to Wear the Upcoming PEACEMINUSONE x Nike Air Force 1 “Para-Noise”
Footwear

G-Dragon Wants Your Parents to Wear the Upcoming PEACEMINUSONE x Nike Air Force 1 “Para-Noise”

The K-pop star chats about the coveted shoe at a digital event with his fans.
7,074 Hypes

5 Things to Know About Suzy Bae of 'Start-Up'
Film & TV

5 Things to Know About Suzy Bae of 'Start-Up'

From the early days of her career, to her role in the new K-drama series.
6,564 Hypes

HEIGHTS. Spotlights Emerging Korean Labels in FW20 Editorial
Fashion

HEIGHTS. Spotlights Emerging Korean Labels in FW20 Editorial

From KIJUN to s/e/o, these are names to keep on your radar.
734 Hypes

Iconic Music Venue Cakeshop Seoul Expands Web Shop, Kicking Off With JXCXXX Collaboration
Fashion

Iconic Music Venue Cakeshop Seoul Expands Web Shop, Kicking Off With JXCXXX Collaboration

Joining forces with emerging designer, JICHOI.
597 Hypes

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