You've Got To Try This MUA's Genius Alphabet Blush Technique
Beauty

You've Got To Try This MUA's Genius Alphabet Blush Technique

We’re getting schooled one brush stroke at a time.
2,136 Hypes

Rare Beauty's Viral 'Soft Pinch' Blush Just Got A Powdery Upgrade
Beauty

Rare Beauty's Viral 'Soft Pinch' Blush Just Got A Powdery Upgrade

Happy blending beauty baes.
1,273 Hypes

Julia Fox Nailed Corpse-Core With e.l.f x Liquid Death's Dark Collab
Beauty

Julia Fox Nailed Corpse-Core With e.l.f x Liquid Death's Dark Collab

Drop dead gorgeous.
1,791 Hypes

Drench Your Lips In Gisou's New Tinted, Honey-Infused Lip Oils
Beauty

Drench Your Lips In Gisou's New Tinted, Honey-Infused Lip Oils

Fruity, tinted and perfect for spring.
1,422 Hypes

Why Lizzo Is The Beauty Industry's Unsung It Girl
Beauty

Why Lizzo Is The Beauty Industry's Unsung It Girl

The artists’ daring looks will NOT go unnoticed.
2,205 Hypes

These Beauty Brands Are Among the World’s Most Innovative Companies
Beauty

These Beauty Brands Are Among the World’s Most Innovative Companies

According to Fast Company’s annual list.
945 Hypes

Is Selena Gomez Selling Rare Beauty?
Beauty

Is Selena Gomez Selling Rare Beauty?

The pop star’s next launch may not be a new product.
5,036 Hypes

"Be a CoverGirl" in the Brand’s First-Ever Contest
Beauty

"Be a CoverGirl" in the Brand’s First-Ever Contest

Enter to become the “easy, breezy, beautiful” face of the iconic beauty brand.
836 Hypes

This K-Beauty Brand May Change the Way We Buy Foundation
Beauty

This K-Beauty Brand May Change the Way We Buy Foundation

Introducing Laneige’s “Bespoke NEO” service and blending robots.
1,151 Hypes

Hypebae's Editors Tried Saie Beauty's New Slip-Tint Radiant All Over Concealer
Beauty

Hypebae's Editors Tried Saie Beauty's New Slip-Tint Radiant All Over Concealer

Here’s our honest thoughts on acne-prone and textured skin.
2,283 Hypes

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