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From Clarks’ collabs to a pandemic rebrand, we dissect the rise of fashion’s new favorite silhouette.
First teased at Paris Fashion Week in 2023.
From football boots and metallic hues to sneaker hybrids and skate shoes.
Presented by
New Balance
Comprised of four striking colorways.
Presented by
New Balance
The three East Coast cities, pivotal in the 990’s rise in popularity, hosted immersive gallery exhibitions and creative workshops for locals.
“I want people to see something and think, ‘This is Agata!’” — Agata Panucci
Presented by
New Balance
To honor the influence of the 990 sneaker, New Balance heads to Baltimore to invite the community in for an arts workshop and gallery, concluding the Sounds of an Icon series.
Currently available in Tokyo, with a wider release expected to follow.
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