EXCLUSIVE: adidas and Marimekko's Fifth Collection Aims to Inspire Optimism
Fashion

EXCLUSIVE: adidas and Marimekko's Fifth Collection Aims to Inspire Optimism

This time, comprising womenswear, menswear and kids.
3,860 Hypes

INTERVIEW: How adidas Is Reinventing the Sports Bra, and Why It Matters
Fashion

INTERVIEW: How adidas Is Reinventing the Sports Bra, and Why It Matters

“Sports bra styles with a tailored fit are critical and not something any athlete, at any level, should overlook.”
6,787 Hypes

Stella McCartney and adidas Debut Spring/Summer 2023 "ICONS"
Fashion

Stella McCartney and adidas Debut Spring/Summer 2023 "ICONS"

Featuring the Sportswear Run Shoe, an all-new gender-neutral silhouette.
3,543 Hypes

The Best Activewear Brands to Take You From Hot Girl Walk to HIIT Workout This Year
Fashion

The Best Activewear Brands to Take You From Hot Girl Walk to HIIT Workout This Year

Including TALA, Adanola and Gymshark.
12,632 Hypes

Nina Chanel Abney's Jordan Apparel Is a Literal Masterpiece
Fashion

Nina Chanel Abney's Jordan Apparel Is a Literal Masterpiece

Frame worthy ‘fits dropping July 8.
48,348 Hypes

Frankies Bikinis Unveils All-Pink Activewear Sets for the Summer
Fashion

Frankies Bikinis Unveils All-Pink Activewear Sets for the Summer

Pretty in pink!
77,828 Hypes

Nike Creates Sweating Boob Robot to Make Better Sports Bras
Fashion

Nike Creates Sweating Boob Robot to Make Better Sports Bras

Better bras? Coming right up.
3,767 Hypes

The North Face's New "NSE" Collection Celebrates Movement and Motion
Fashion

The North Face's New "NSE" Collection Celebrates Movement and Motion

Say hello to a new era of exploration.
2,570 Hypes

Girlfriend Collective Elevates Winter Wellness With Workout Essentials
Fashion

Girlfriend Collective Elevates Winter Wellness With Workout Essentials

Spanning comfy sports bras, leggings and more.
2,455 Hypes

Adidas Tackles Fit Issues With Inclusive Sports Bra Collection
Fashion

Adidas Tackles Fit Issues With Inclusive Sports Bra Collection

A total of 43 designs based on extensive research.
2,659 Hypes

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