HYPEBAE and Foot Locker, Inc. have joined forces to create a new collection of apparel, designed for and inspired by the women in our community. The range of long and short sleeve T-shirts, hoodies, and fleece tops and bottoms caters to the trendsetters that continue to push streetwear and sneaker culture forward. The pieces come through in exclusive colorways, like a tie-dyed “Volt” and “Trellis” green, and feature branding that lets the wearer proudly state that she’s a HYPEBAE. With a shared commitment to empowering the women this collection was made for, HYPEBAE and the Foot Locker family of brands, including Foot locker, Foot Locker Canada, Footaction and Champs Sports, asked a few of the forward-thinking females who embody this spirit and occupy different corners of our realm to show off the new line.
Cleopatra Lee is a fitness instructor and the founder of Cleopatra’s Army. She makes fitness and nutrition more accessible through her wellness-focused content and programs, building an encouraging community along the way. With a steadfast mission to inspire those around her, she has also created a line of gear to help others meet their goals. “It’s more than just using my unique style to express myself,” she says. “It’s also about using my platform to support and uplift other women.”
Ottowa-based photographer Darina Anstis, A.K.A Madusa Karma, has the type of discerning eye that makes everything she touches beautiful. From her approach to her art to her sense of style to her always-changing hairstyles, she is unwavering in remaining authentic in her pursuits while “constantly supporting her community and creating a safe space.”
Taylor Coward has amassed her 130,000 Instagram followers with her fearless take on fashion and her down-to-earth and carefree approach to life. Born-and-raised in Brooklyn, she has a singular style that can’t be replicated. With a distinctive, can’t-tell-me-nothing sense of fashion, she sartorially expresses her personality. “My medium is my clothes,” she says. “My vibrant personality can shine through whatever the heck I have on that day.”
Using makeup and beauty to make a statement is at the heart of HYPEBAE culture, and as a makeup artist and model who is constantly challenging the status quo, Chloe Pultar is an emblem of that. The talent is known for her artful, high-voltage looks that challenge traditional standards. “For me, [being a HYPEBAE] means combining fashion and makeup as a way to express myself and build a welcoming community,” she says. “It means using the power of the internet to connect with unique people from around the world, learn new things and dedicating time to uplift others.” Whether she’s flawlessly painting her own face, or collaborating with her editorial and brand clients, her work is a representation of women who demand to be seen.
Having recently released here single “No Humanity,” Kyla Imani is a musician on the rise. With a keen focus on remaining true to herself through both her art and endeavors, the New York City-born artist hasn’t let her success on YouTube and TikTok stop her from attending NYU or inspiring those around her. “[Being a HYPEBAE] means using my sense of fashion and style to express myself, while using my music and platforms to encourage others to embrace their own natural gifts of creativity, passion and purpose,” she says.
The HYPEBAE x Foot Locker collection is available in store and online across the Foot Locker family of brands. The line is priced between $30 USD and $65 USD. Head to Foot Locker, Foot Locker Canada, Champs Sports and Footaction to shop the collection.
