Beauty

Hypebeast. Driving Culture Forward

Byredo's New Lip Balms Are Just as Addicting as Its Perfumes
Beauty

Byredo's New Lip Balms Are Just as Addicting as Its Perfumes

Available in five satin shades.

Pat McGrath Labs Just Dropped a Lip Liner That Lasts All Day Long
Beauty

Pat McGrath Labs Just Dropped a Lip Liner That Lasts All Day Long

Trust us, it’s not budging.

Addison Rae Applies Her Favorite Blush in "Times Like These" Music Video
Beauty

Addison Rae Applies Her Favorite Blush in "Times Like These" Music Video

Sporting a full face of Armani Beauty.

Buttface Makes Skincare for Your Cheeks
Beauty

Buttface Makes Skincare for Your Cheeks

No, not the ones on your face.

Chloë Grace Moretz and Rina Sawayama Are Hacking the Beauty Industry With GODMODE
Beauty

Chloë Grace Moretz and Rina Sawayama Are Hacking the Beauty Industry With GODMODE

“It’s a new universe that allows you to enter, create your avatar and become who you want.” — Chloë Grace Moretz

How Parris Goebel Is Redefining Beauty With Raw Confidence
Beauty

How Parris Goebel Is Redefining Beauty With Raw Confidence

The face of Mienne makes no apologies.

Harris Dickinson Teams up With Rhode for Its Glazing Mist Launch
Beauty

Harris Dickinson Teams up With Rhode for Its Glazing Mist Launch

Got milk? How about, got mist?

Huda Kattan Takes Back Full Ownership of Huda Beauty
Beauty

Huda Kattan Takes Back Full Ownership of Huda Beauty

Making it one of the few fully-independent, founder-owned beauty brands.

TikTok Is Divided Over the Princess Nail Trend
Beauty

TikTok Is Divided Over the Princess Nail Trend

The manicure style is having a moment, here’s why…

Benefit Releases New "Benetint" Shades in Collaboration With Dezi Perkins
Beauty

Benefit Releases New "Benetint" Shades in Collaboration With Dezi Perkins

For the first time since its creation in 1976.

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