Beauty

Hypebeast. Driving Culture Forward

Billie Eilish Expands Her Beauty Empire With the Release of Her Fourth Fragrance
Beauty

Billie Eilish Expands Her Beauty Empire With the Release of Her Fourth Fragrance

Dubbed “Your Turn.”

Balmain Beauty Drops Red Hot Fragrance, Just In Time for Valentine's Day
Beauty

Balmain Beauty Drops Red Hot Fragrance, Just In Time for Valentine's Day

The new “Rouge” Eau de Parfum is the embodiment of “addictive love.”

Cécred's New Tools Are the Secret Behind Beyoncé's Grammy Award-Winning Hair
Beauty

Cécred's New Tools Are the Secret Behind Beyoncé's Grammy Award-Winning Hair

The collection features minimalistic combs and brushes that are as beautiful as they are functional.

Starface and Hello Kitty Join Forces for a Cute AF Collaboration
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Starface and Hello Kitty Join Forces for a Cute AF Collaboration

The limited-edition collection of patches and balms feature the beloved Sanrio character alongside her friends, My Melody and Kuromi.

Doechii's Rhinestone Face Tape Is Just the Beginning of Her Beauty Evolution
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Doechii's Rhinestone Face Tape Is Just the Beginning of Her Beauty Evolution

The Grammy-winning rapper’s makeup artist Dee Carrion breaks down her Grammys look, her favorite products and her creative process.


Tilt Beauty Is the Accessible Makeup Brand Designed to Empower Every Body
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Tilt Beauty Is the Accessible Makeup Brand Designed to Empower Every Body

From considering joint mobility challenges in packaging design to braille item descriptions, Aerin Glazer is making sure “no one has to choose between accessibility and enjoyment.”

GloRilla Is Fenty's First-Ever Brand Partner
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GloRilla Is Fenty's First-Ever Brand Partner

The Grammy-nominated artist will star in hair, makeup, skincare and apparel campaigns through April of this year.

5 Celebs To Follow For Loc Inspo
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5 Celebs To Follow For Loc Inspo

Editor Gigi Fong dives into the history of dreadlocks, celebs redefining the historic hairstyle and who shouldn’t get them.

Pentavitin Is the Plant-Powered Ingredient Taking Over Skincare
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Pentavitin Is the Plant-Powered Ingredient Taking Over Skincare

It locks in moisture, strengthens the skin barrier and provides long-lasting hydration for up to 72 hours.

Isamaya Ffrench Drops Highly-Anticipated "Core" Collection Makeup Line
Beauty

Isamaya Ffrench Drops Highly-Anticipated "Core" Collection Makeup Line

“[This] represents what the future of beauty means to me.”

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