Beauty

Hypebeast. Driving Culture Forward

Professional Surfer Kelly Slater Is a Real Sunscreen Freak
Beauty

Professional Surfer Kelly Slater Is a Real Sunscreen Freak

The Freaks of Nature founder on how his passion for health and wellness led to building a longevity-focused beauty brand.

Hailey Bieber and Golloria Link Up to Make Rhode's "Pocket" Blush More Inclusive
Beauty

Hailey Bieber and Golloria Link Up to Make Rhode's "Pocket" Blush More Inclusive

After not finding anything suitable for deeper skin in the makeup range, the influencer was invited to help create the new “Date Cake” and “Plum” shades.

For Hailee Steinfeld, the Bigger the Hair Is, the Better
Beauty

For Hailee Steinfeld, the Bigger the Hair Is, the Better

The Academy Award-nominated actor wants you to get “hy” with Nexxus’ new styling collection.

Topicals' Best-Selling "Faded" Serum Is Getting a Makeover
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Topicals' Best-Selling "Faded" Serum Is Getting a Makeover

The reformulated skincare product is launching alongside a campaign inspired by the film ‘Belly.’

This New Sunscreen "Doesn't Ghost" and "Isn't Toxic"
Beauty

This New Sunscreen "Doesn't Ghost" and "Isn't Toxic"

Meet Good Weather Skin, a luxury sun care brand that doesn’t skimp on pleasure, performance or protection.


Victoria's Secret's Iconic "Bombshell" Perfume Is Celebrating Its 15th Birthday
Beauty

Victoria's Secret's Iconic "Bombshell" Perfume Is Celebrating Its 15th Birthday

With a campaign starring model Devyn Garcia.

NYX Pays Homage to 'A Minecraft Movie' With a Pixel-Inspired Makeup Collection
Beauty

NYX Pays Homage to 'A Minecraft Movie' With a Pixel-Inspired Makeup Collection

Featuring brand favorites like the “Cheeky Mob” Highlighter Balms and the “Fat Oil Slick Click” Lip Oil.

T3's New Intelligent Hair Dryer Adjusts To Your Unique Hair Type
Beauty

T3's New Intelligent Hair Dryer Adjusts To Your Unique Hair Type

We put the new tool — which holds hair moisture and protects from heat — to the test.

Kosas Adds Two Products to Its Cult-Favorite "Cloud Set" Collection
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Kosas Adds Two Products to Its Cult-Favorite "Cloud Set" Collection

The brand’s new mist and loose powder are “makeup setting for skincare freaks.”

Why Beauty Brands Are Betting Big in Women's Sports
Beauty

Why Beauty Brands Are Betting Big in Women's Sports

We spoke with experts at e.l.f. Cosmetics, Ole Henriksen and Charlotte Tilbury on the rise of beauty and sports team ups.

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