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Beauty
Hypebeast. Driving Culture Forward
The Belgian singer-songwriter has been an ambassador of the fashion house since 2020.
Your favorite candles and fragrances are getting a new look.
From The Nue Co.’s “Supa Thick” Serum to Pattern Beauty’s Revitalizing Scalp Scrub.
Alongside a campaign starring brand ambassadors Willow Smith and Deva Cassel.
The gel-free system encourages you to “break up with the toxic [and] find your forever.”
“On stage, [...] you have to bring something a little extra. I just like the drama — I live for the drama.”
The brand adds to its line-up with the “Hella Extra” Mascara-Boosting Lash Primer and Volumizing Mascara in “Let’z Be Blunt.”
The NASCAR driver and the beauty brand are partnering for the third time.
Amanda Nguyen, first South Asian woman to travel to the stars, joined for the 10 minute journey.
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