Beauty

HYPEBEAST. Driving Culture Forward

Pat McGrath Is Releasing Mini Eyeshadow Palettes Just in Time for Spring
Beauty

Pat McGrath Is Releasing Mini Eyeshadow Palettes Just in Time for Spring

As well as a liquid eyeliner.
123 Hypes

Kylie Jenner Is Releasing a Surprise Kylie Cosmetics Product Tomorrow
Beauty

Kylie Jenner Is Releasing a Surprise Kylie Cosmetics Product Tomorrow

What is it?!
1,013 Hypes

Fenty Beauty Reveals a Limited-Edition Drop in Honor of Rihanna's 30th Birthday
Beauty

Fenty Beauty Reveals a Limited-Edition Drop in Honor of Rihanna's 30th Birthday

“Dirty Thirty.”
1,355 Hypes


Kat Von D Just Revealed a Brand New Eyeliner
Beauty

Kat Von D Just Revealed a Brand New Eyeliner

Meet the vegan “Lash Liner.”
461 Hypes

We Can't Wait for Urban Decay's Colorful, Metallic Double-Sided Mascara to Drop
Beauty

We Can't Wait for Urban Decay's Colorful, Metallic Double-Sided Mascara to Drop

“Double Team” your lashes.
342 Hypes

"Get Unready" With Our Favorite Dutch Sneakerhead Ginney Noa
Beauty 

"Get Unready" With Our Favorite Dutch Sneakerhead Ginney Noa

All you need are 5 essentials.
697 Hypes


Perfume Hacks: Here Are 5 Tips to Make Your Fragrances Last Longer
Beauty 

Perfume Hacks: Here Are 5 Tips to Make Your Fragrances Last Longer

Watch and learn how we use Kim Kardashian’s Kimoji Hearts Fragrances.
14,691 Hypes

Get Free Makeup This Weekend From MAC for National Lash Day
Beauty

Get Free Makeup This Weekend From MAC for National Lash Day

Complimentary mascaras, false lashes, mini kits and more.
1,250 Hypes

Kim Kardashian Just Dropped Individual KKW Beauty Creme Contour and Highlight Sticks
Beauty

Kim Kardashian Just Dropped Individual KKW Beauty Creme Contour and Highlight Sticks

A new version of the cult favorite.
385 Hypes

Lush's New Heart-Shaped Bath Bomb Supports Transgender Rights
Beauty

Lush's New Heart-Shaped Bath Bomb Supports Transgender Rights

#TransRightsAreHumanRights
445 Hypes

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