Beauty

Hypebeast. Driving Culture Forward

Are Frosted Lips Cool Again?
Beauty

Are Frosted Lips Cool Again?

A certain frosty lipstick is blowing up on TikTok, but beauty fans have a lot to say about the return of the Y2K staple.

Amber Perfumes Are Having a Moment — Here Are the Hottest Ones
Beauty

Amber Perfumes Are Having a Moment — Here Are the Hottest Ones

From Christian Dior’s “Ambre Nuit” to DedCool’s “Xtra Milk.”

12 Beauty Advent Calendars That Actually Have Good Stuff Inside
Beauty

12 Beauty Advent Calendars That Actually Have Good Stuff Inside

From Benefit to Typology.

Coco Gauff Says Female Athletes Can Be Both Strong and Feminine
Beauty

Coco Gauff Says Female Athletes Can Be Both Strong and Feminine

We talked to the tennis star about being the face of Miu Miu’s “Miutine” perfume.

Anya Taylor-Joy, Jisoo and Willow Smith Join the World of Dior Perfumes
Beauty

Anya Taylor-Joy, Jisoo and Willow Smith Join the World of Dior Perfumes

For Dior Addict, the new faces of Dior Perfumes debut Rosy Glow, Peachy Glow, and Purple Glow by Francis Kurkdjian.

The Hypebae Best: The Top Beauty Trends, Ambassadors and Brands of 2025
Beauty

The Hypebae Best: The Top Beauty Trends, Ambassadors and Brands of 2025

From Sabrina Carpenter’s partnership with Prada Beauty to innovative brands like Tilt Beauty.

Mariah the Scientist Steps Into the Lab With Urban Decay
Beauty

Mariah the Scientist Steps Into the Lab With Urban Decay

In honor of the new Tube Job Tubing Mascara.

Kaia Gerber Is the Newest Face of NARS
Beauty

Kaia Gerber Is the Newest Face of NARS

“Kaia is a true beauty, a supermodel of today who carries with her the spirit of another era.” — François Nars

Gisou Dropped a Blind Box for the Beauty Girlies — And It's Already Sold Out
Beauty

Gisou Dropped a Blind Box for the Beauty Girlies — And It's Already Sold Out

The puppy bag charms are all over our TikTok feeds.

Azzy Milan Wants You to Take Your Self Care Routine Seriously
Beauty

Azzy Milan Wants You to Take Your Self Care Routine Seriously

“It just really brings me joy to go to bed and wake up to a therapeutic routine.”

Ella of MEOVV Is Global Brand Ambassador of MAC
Beauty

Ella of MEOVV Is Global Brand Ambassador of MAC

“Ella’s effortless elegance mirrors the softness at the heart of these modern formulas.” — Nicola Formichetti

This Could Be the Real Reason You Hate Red Lipstick...
Beauty

This Could Be the Real Reason You Hate Red Lipstick...

TikTok says the red lip is out, but makeup artists are doubling down.

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