Footwear

Hypebeast. Driving Culture Forward

Elmo and On Running Show Us How To Embrace Softness
Footwear

Elmo and On Running Show Us How To Embrace Softness

The new “SOFT WINS” campaign also marks the launch of the brand’s softest shoe — the Cloudsurfer 2.

5 Black Creatives Leaving Their Footprint in Footwear
Footwear

5 Black Creatives Leaving Their Footprint in Footwear

In honor of Black History Month, Hypebae celebrates five footwear forces challenging the status quo by focussing on community, culture and childhood memories.

Racing Through Time and Trends With the PUMA Speedcat
Footwear 

Racing Through Time and Trends With the PUMA Speedcat

Presented by PUMA
Capturing the cultural relevance of the sleek silhouette through a referential trend timeline.

Stella McCartney and adidas Storm SoHo for the Return of the Rasant Trainer
Footwear

Stella McCartney and adidas Storm SoHo for the Return of the Rasant Trainer

Presented by adidas
It was a true “Stellabration” at the pre-New York Fashion Week party.

Converse Celebrates the Legacy of Its Chuck Taylor Sneaker
Footwear

Converse Celebrates the Legacy of Its Chuck Taylor Sneaker

With a celebratory campaign featuring athletes from skateboarding, basketball, dance and beyond.


Take an Early Look At the New Kiko Kostadinov x ASICS GEL-DS
Footwear

Take an Early Look At the New Kiko Kostadinov x ASICS GEL-DS

Landing in four eclectic colorways.

UGG Unveils Its First-Ever Mary Jane Silhouette
Footwear

UGG Unveils Its First-Ever Mary Jane Silhouette

And we’re obsessed.

The PUMA Mostro Just Got a Collina Strada Makeover
Footwear

The PUMA Mostro Just Got a Collina Strada Makeover

Launching in three new styles.

The Next Cecilie Bahnsen x ASICS Sportstyle Collaboration Is Coming Soon
Footwear

The Next Cecilie Bahnsen x ASICS Sportstyle Collaboration Is Coming Soon

First teased at the brand’s SS25 show during Paris Fashion Week.

Loewe Just Revamped Its Classic Ballet Runner
Footwear

Loewe Just Revamped Its Classic Ballet Runner

Don’t worry, it’s still a stylish hybrid: part running shoe, part ballet flat.

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