SheaMoisture's "Same Roots, New Rules" Campaign Repairs the Bond of Generational Textured Hair Trauma
Beauty

SheaMoisture's "Same Roots, New Rules" Campaign Repairs the Bond of Generational Textured Hair Trauma

Telling mom-to-daughter stories, featuring British R&B singer, Jamelia.

3 Black-Owned Beauty Startups Taking on the Delicate Ethics of Hair Extensions
Beauty

3 Black-Owned Beauty Startups Taking on the Delicate Ethics of Hair Extensions

Meet E.T.Wigs, ReBundle and Ruka Hair.

The "Tendy" Is the Hair Upgrade You Need To Add to "Yhassify" Your Look
Beauty

The "Tendy" Is the Hair Upgrade You Need To Add to "Yhassify" Your Look

Get into the details.

2023 Became the Year of Hair Bows — And We're Not Mad About It
Beauty

2023 Became the Year of Hair Bows — And We're Not Mad About It

The impossibly chic trend none of us want to escape.

Drake Lets His "Souuuullll Glow" With a Vintage '80s-Esque Jheri Curl
Beauty

Drake Lets His "Souuuullll Glow" With a Vintage '80s-Esque Jheri Curl

It’s 1000% giving “Rich Baby Daddy.”

"Chocolate Silk" Is the Decadent Hair Color Trend Worth Getting Into
Beauty

"Chocolate Silk" Is the Decadent Hair Color Trend Worth Getting Into

The color update that comes without the added damage.

Who Needs a Shower Cap When You Can Have "Shower Hair" Like Gigi Hadid
Beauty

Who Needs a Shower Cap When You Can Have "Shower Hair" Like Gigi Hadid

Doing only what icons are known to do.

From "Alien Superstar" Glam to Witchy-Poo Lips, These Are Top 5 Beauty Trends From Paris Fashion Week
Beauty

From "Alien Superstar" Glam to Witchy-Poo Lips, These Are Top 5 Beauty Trends From Paris Fashion Week

September, Spring, Fall — Paris, we hear you.

These 3 Viral Tiktok Hair Colors Will Define the Rest of 2023
Beauty

These 3 Viral Tiktok Hair Colors Will Define the Rest of 2023

Get ready to set your color appointment now.

Get In Besties, We're Going to Ulta Beauty's Gorgeous Hair Event
Beauty

Get In Besties, We're Going to Ulta Beauty's Gorgeous Hair Event

Going up to 50% off of your fave hair essentials.

Things We Thought We'd Never See: Ariana Grande Wear Her Hair Completely Down
Beauty

Things We Thought We'd Never See: Ariana Grande Wear Her Hair Completely Down

And she is eating.

Zendaya Ends the Bob Era for All the Girles With Butt-Length XXL Inches
Beauty

Zendaya Ends the Bob Era for All the Girles With Butt-Length XXL Inches

Bob who?? Z doesn’t know her.

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