Lush has debuted a new limited-edition bath melt in support of equal transgender rights. It’s crafted from cocoa butter and orange oil that both softens and nourishes the skin after a soak. This product is the lead of the brand’s #TransRightsAreHumanRights campaign, which seeks to raise awareness on the issues and discrimination that trans people face everyday. 100 percent of sales from the bath bomb will be donated to the National Center for Transgender Equality and Canadian Centre for Gender and Sexual Diversity. To alert shoppers of the initiative, all of the Lush’s 250 shops will also be covered in bold quotes about transgender identity from staffers and friends.