Vote for Your Favorite HI-CHEW Flavor in the Brand's "Easts Meets West Flavor Challenge"
Featured picks include “Strawberry Cheesecake,” “Mango Pineapple” and more.
In celebration of HI-CHEW parent company Morinaga America, Inc.’s 10-year anniversary, the cult-favorite candy brand launches the “East Meets West Flavor Challenge.” In the United States, HI-CHEW is only available in 13 flavors. In total, however, the snack has been produced in more than 170 different flavors. The contest invites candy fans to cast their vote to bring a Japanese flavor stateside to North America. Through the challenge, fanatics are invited to choose from 20 flavors which include “Watermelon,” “Cantaloupe,” “Strawberry Cheesecake,” “Mango Pineapple” and more.
Voting starts today and runs through March 31. The winning flavor will be announced in April and will be available in 2019 in the United States. Head to voteeastmeetswest.com for more details on how to cast your vote.
