HYPEBAE, in partnership with Reebok, introduces its very first sneaker collaboration. To commemorate Reebok’s historic DMX Thrill silhouette, originally launched in 2000 to symbolize a new era, the sneaker proposes versatility while shifting away from stereotypical design norms. Accentuated with shades of orange and green, the shoe is designed for and inspired by the women in our community. The collaboration is a remembrance of HYPEBAE’s roots and a look ahead, supporting a new generation of fashion and culture.
The HYPEBAE x Reebok DMX Thrill will be available exclusively on HBX.com ($130 USD) on October 8.
Photographer
Eddie Lee/HypebaeArt Direction
Jade Chung & Lily Chen/HypebaeProducer
Jade Chung & Lily Chen/HypebaeStylist
Jade Chung & Lily Chen/HypebaeHair/Makeup
Ayaka NiheiModel
Aicha Bassoum