Twice a year, Ulta Beauty serves up a not-to-be-missed shopping experience with 21 Days of Beauty. The event is kicking of its third and final week, and true to form, it does not disappoint, offering both discounts on fan favorites and the latest from beloved brands. It’s the perfect opportunity to shake up your routine with Beauty Steals®, which are daily deals of 50% off top makeup and skincare products as well as new items from the most coveted brands. 21 Days of Beauty runs until September 19 with everything available both online and in stores. Serving as the ultimate excuse to find new faves, HYPEBAE is rounding up the best of the best from the event.
Here’s a sound piece of advice: Make extra room in your makeup bag for week one of 21 Days of Beauty. Among this week’s Beauty Steals is an impressive list of fan favorites at 50% off, including Benefit Cosmetics Precisely My Brow Pencil, Lancome’s Monsieur Big Mascara and Tarte’s Shape Tape Glow Wand, a vegan liquid brightener that’s available in 25 shades. All 16 colors of Buxom’s Full Force Plumping Lipstick will also be on sale. For those looking to up their skincare game, opt for Murad’s AHA/BHA Exfoliating Cleanser or Essential-C Cleanser, which will both be featured as Beauty Steals. The former works as a gentle exfoliator for dull skin while the latter is protector from UVA/UVB rays and free-radical damage. The excitement doesn’t stop there. KVD Vegan Beauty is now available at Ulta Beauty, including the uber popular Tattoo Liner, Go Big or Go Home Mascara and Everlasting Liquid Lipstick, all of which are vegan and cruelty free.
For skincare and makeup enthusiasts looking to turn up the glow factor, week two of 21 Days of Beauty has you covered. This week’s Beauty Steals feature an assortment of skin-loving products and beauty essentials at 50% off, including Becca Cosmetics Primers, MAC Prep + Prime Lip Primer and Lip Pencil in Soar along with Juice Beauty’s Anti-Wrinkle Moisturizer and Booster Serum, an ultra-lightweight serum that combats fine lines, wrinkles and sun damage. If your skin is in need of some pampering, you can’t go wrong shopping Ulta Beauty’s newness with Beekman 1802’s Milk Drops Probiotic Ceramide Serum an effective, lightweight serum packed with a dose of essential ceramides, squalene, hyaluronic acid and plant enzymes to revive dull, tired skin. Yearning for more? Be sure to check out the clean, cruelty-free brand’s Pure Goat Milk Body Bar Soap and Dewy Eyed Illuminating & Depuffing Eye Serum now available at Ulta Beauty.
It may be the final week of Ulta’s Beauty’s 21 Days of Beauty event, but the Beauty Steals and newness are equally (if not more) exciting as when the event kicked off. This week’s deals include Skyn Iceland’s Eye Gels, which will be available at 50% off so you can indulge in a little self care without breaking the bank. With Fall on the horizon, it’s the ideal time to rethink your beauty routine by working in beneficial staples like Too Faced Hangover Primer and Setting Spray or Tarte’s Lights-Camera-Lashes Mascara — all of which will be half the price this week. If you’re shaking up your routine, the GLAMLab, available via the retailer’s app, allows for a virtual try on to test out new looks before purchasing.
Ulta Beauty is continuing to set the vibe for the new season with its offering of Fifth & Root products, which are now available online and in-stores from the retailer. The feel good brand is rooted in powerful organic ingredients and offers vegan and cruelty skincare, including All-Over CBD SalveSecond Nature Calming Moisturizer, High Glow Radiance Facial Oil and Karmic Cleanse Gentle Exfoliating Cleanser. The products are thoughtfully formulated to double as stress relievers, making for the perfect addition to any 2020 beauty regimen.
Ulta Beauty’s 21 Days of Beauty event will run through September 19. You can see all the Beauty Steals on the retailer’s website. All featured products are available to shop online or in store. The retailer is also offering curbside pickup or buy online, pick up in store options.
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Lauren Johnstone / The Covet CoWriter
Courtney Kenefick