To celebrate the art of self-expression, self-identity and love, UGG has joined forces with Pacific Pride Foundation for the fifth year running to commemorate “PROUD Prom,” which reimagines the age-old, formal dance tradition in the form of a virtual event honoring the LGBTQIA community in Santa Barbara, CA.
Launching with a series of striking footwear styles and fashion-forward apparel celebrating Pride 2021, the prom-inspired campaign features famous friends of the Southern California-based global, lifestyle brand that includes Grammy Award-winning musician Lil Nas X, SAG Award-nominated actor and writer Hari Nef along with UGG FEEL YOU brand ambassadors Maya Samaha, and Jordun Love as well as Pacific Pride Foundation members such as Mads Hamilton, Sky Limon, Roz Borah and the Brown family.
The genderless capsule collection features a range of footwear, T-shirts and hoodies in an array of vibrant tones, arriving in adult, children and toddler sizes. Synonymous with Pride’s all-inclusive lexicon, phrases such as “EQUALITY” and “LOVE” are emblazoned across bold graphic tees. Offerings also include UGG’s renowned Fluff Yeah slides which are fashioned in brightly tinged rainbow hues as well as new iterations of the brand’s cozy, zip-up Sherpa jackets. As for standout pieces, a sequin-encrusted “PRIDE” cropped hoodie steals the spotlight, rounding off the energetic collection with a dose of sparkle.
In further support of the LGBTQIA+ community, for each pair of Disco Stripe slides sold on UGG.com, the company will donate $25 USD of the marked retail price to GLAAD – a leading advocate in the LGBTQ+ rights movement – guaranteeing a maximum donation of $125,000 USD.