In 1911, the FILA brand was born in Biella, Italy. Since then, the legacy label has proven its dedication to crafting collections that prioritize performance and style as seen in the intricate design details of their apparel and their functional footwear options. Continuing to celebrate its Italian heritage, FILA enters a new era of style-forward sportswear with the CASA FILA Collection and accompanying Bellissimo brand campaign.
Taking cues from the traditional country club scene, the Bellissimo campaign shows a world of high performance and high style, while simultaneously showcasing the new CASA FILA Collection. As an elevated assortment of apparel and footwear are put on full display in a series of beautiful vignettes, fans of FILA are urged to celebrate moments across sport and play to the fullest. With the Bellissimo campaign, the heritage brand hones in on the synergy between sport and style while honoring the sacrifice of sport and those who don’t shy away from it.
Although the Bellissimo campaign takes inspiration from classic country club culture, the CASA FILA Collection’s fashions were delicately designed for your local country club and your city’s hottest nightclub. Spanning from sizes XS to XXL, the size-inclusive range includes menswear and womenswear options and a footwear offering. The latest line from FILA has taken notes from the rise in popularity of pickleball, golf and tennis, as well as running. The range has applied the style aesthetics of each sport in their new pieces as seen in the supply of sweater vests, tennis skirts, athletic shorts and track pants, shrouded in shades of green, blue and cream, as well as the sneaker silhouettes, including the Sanati, Corda Lux and Axilus Lux.
As FILA embarks on a new age of sportswear, the iconic brand invites you to shop the CASA FILA Collection available on fila.com, ranging from $70-$180 USD, and celebrate the rich Italian heritage of this brand.
