About

We are the leading online destination for women’s contemporary fashion and streetwear.

Propelled forward by a culture that pushes boundaries and questions expectations at every turn, HYPEBAE is at the forefront of a modern landscape shaped by strong women. As an extension of HYPEBEAST, today’s premier online destination for editorially driven commerce and news, HYPEBAE is a women’s editorial division that aims to showcase today’s female leaders within fashion and culture. We are a refined curation of empowering female-centric themes, bolstered by a news section that aims to break today’s top cultural stories.

At the heart of HYPEBAE is its impactful, editorial content. Inspired by the extraordinary accomplishments of the women surrounding them, our editorial team is driven to showcase the incredible works of their contemporaries. From stylists and designers, to musicians and dancers, we are interested in learning about the strength and perseverance of each of these individuals. Through op-ed pieces, in-depth interviews and investigative reporting, our content is a candid reflection of how women interact with the world around them.

Producing original fashion editorials, HYPEBAE has created a unique voice for itself. Using the medium of photography, we continually challenge our distinctive vision through fashion styling and artistic creation. We consistently generate visually stimulating narratives, made in collaboration with some of today’s most talented creators. As an interpretation of the complex and ever-changing concepts, themes and ideas that surround gender and fashion, our editorials are in constant dialogue with the dynamic face of our culture.

Our Team
Zarah Cheng

Managing Editor

Lily Chen

Senior Editor

Esiwahomi Ozemebhoya

Associate Editor

Tora Northman

Associate Editor

Robyn Mowatt

Associate Editor

Contact Us

KC100 10/F, 100 Kwai Cheong Road, Kwai Chung, Hong Kong
T: +852 3563 9035
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HYPEBEAST Engagement Policy

Hypebeast values its relationships with all our consumers worldwide and those we collaborate with to bring you exciting content on a daily basis. We also take very seriously matters involving cyber-security so we can continue to protect you, our collaborators and our brand. With that in mind, it is very important to note that we do not engage in the practice of solicitation or phishing. Any correspondence to you from our company should have an official email address ending in either @hypebeast.com or @101medialab.com. Any emails you receive without these designations from persons claiming to be an employee, representative or partner of 101 Media Lab Limited and/or Hypebeast Ltd. are fraudulent and very likely being used in furtherance of a scam to obtain your personal information, or even in some cases, your money. We are committed to fully investigating and taking aggressive legal action against any person or persons posing as an employee of our company or misrepresenting themselves as a partner of ours to deceive you. This includes pursuing criminal charges against such people. If you are the recipient of any such email, please report it to us immediately. We appreciate your help in making sure that Hypebeast remains a safe digital environment for all to enjoy.