Simi Iluyomade

simi.iluyomade@hypebae.com

Meji Meji's New Campaign Is an Exploration of Sisterhood
Fashion

Meji Meji's New Campaign Is an Exploration of Sisterhood

Introducing new designs rooted in family and kinship.

Kiko Kostadinov and ASICS' Latest Tabi Sneaker Is Here
Footwear

Kiko Kostadinov and ASICS' Latest Tabi Sneaker Is Here

Introducing drop two of the three-part project.

Fleur du Mal Unveils Its First-Ever Sportswear Line
Sports

Fleur du Mal Unveils Its First-Ever Sportswear Line

Adding lace and mesh to the workout regimen.

Camper and Issey Miyake Unveil Their Second Collaboration
Footwear

Camper and Issey Miyake Unveil Their Second Collaboration

Arriving in nature-inspired colorways for spring.

Arsenal Women and Good Squish Just Launched Their First Collaboration
Sports

Arsenal Women and Good Squish Just Launched Their First Collaboration

Including a special curation by Alessia Russo.

Meet the Artist Turning 'The Sims' Into Pure Cinema
Culture

Meet the Artist Turning 'The Sims' Into Pure Cinema

Anastasia Kokoshka has created her own universe within one of the most popular games in the world, and she’s bringing us all along for the ride.

The Nike Air Max Plus Is Taking Over Homecoming Festival in Lagos
Footwear

The Nike Air Max Plus Is Taking Over Homecoming Festival in Lagos

Designed in collaboration with Grace Ladoja, this sneaker is a tiny slice of home.

District Vision and New Balance Unveil Their 1080v15 Sneaker
Footwear

District Vision and New Balance Unveil Their 1080v15 Sneaker

With a campaign starring champion runner Parker Valby.

HOKA's Mach Remastered Sneakers Are for the Fast Lane
Footwear

HOKA's Mach Remastered Sneakers Are for the Fast Lane

Turning its fastest shoe into a lifestyle classic.

Jhené Aiko's ALLEL and Awe Inspired Are Dropping a Jewelry Collaboration
Fashion

Jhené Aiko's ALLEL and Awe Inspired Are Dropping a Jewelry Collaboration

Launching alongside her album, “Westside Whimsy.”

DUKE + DEXTER Loves New York
Footwear

DUKE + DEXTER Loves New York

The love letter to NYC includes four new shoe silhouettes and graphic tees galore.

adidas and Song for the Mute Released a New Running Capsule
Sports

adidas and Song for the Mute Released a New Running Capsule

Dropping two new running shoes with a fog-inspired palette.

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