Simi Iluyomade

simi.iluyomade@hypebae.com

Nike Is Launching a Heart-Embroidered Air Force 1 For Valentine's Day
Footwear

Nike Is Launching a Heart-Embroidered Air Force 1 For Valentine's Day

Bringing the romance to a footwear staple.

New Balance Rings in Lunar New Year With a Festive Capsule
Footwear

New Balance Rings in Lunar New Year With a Festive Capsule

With fiery, equestrian details for the year of the horse.

New Balance Drops a New Apparel Collection for the Australian Open
Sports

New Balance Drops a New Apparel Collection for the Australian Open

Making hard court style a lifestyle essential.

Emerging Tennis Star Jaqueline Cristian Signs New Deal With FILA
Sports

Emerging Tennis Star Jaqueline Cristian Signs New Deal With FILA

Joining a growing talent roster filled with emerging female stars.

J.Crew Launches Olympic Knitwear Collection With U.S. Ski and Snowboard
Sports

J.Crew Launches Olympic Knitwear Collection With U.S. Ski and Snowboard

With a campaign inspired by all things alpine.

Kaysha Love Fronts the New SKIMS x Team USA Winter Olympics Collection
Sports

Kaysha Love Fronts the New SKIMS x Team USA Winter Olympics Collection

The bobsled champion has her eye on gold this year, and she’s ready to do it in her SKIMS.

Laila Edwards Is the First Black Woman to Represent U.S. Hockey at the Olympics
Sports

Laila Edwards Is the First Black Woman to Represent U.S. Hockey at the Olympics

Breaking the ice and the color barrier at Milano Cortina 2026.

Nike's 2025 SNKRS Report Is In, and Last Year Was All About Basketball
Footwear

Nike's 2025 SNKRS Report Is In, and Last Year Was All About Basketball

Jordans, Kobes and a whole lot of hoops round out the top ten.

Doechii Just Shut Down the Haters in Her New Single With SZA
Music

Doechii Just Shut Down the Haters in Her New Single With SZA

“girl, get up” is raw and unfiltered swamp excellence.

ADOR Drops Danielle From NewJeans Ahead of Lawsuit
Music

ADOR Drops Danielle From NewJeans Ahead of Lawsuit

The record label has been embroiled in a contract dispute with the group since 2024.

Why Doesn't Anyone Know What Women's Sports Fans Want?
Sports

Why Doesn't Anyone Know What Women's Sports Fans Want?

After the failure of Sky Sports Halo and poor attempts to engage a younger audience, will brands learn what women are truly looking for in sports content this year?

Beyoncé Is Officially a Billionaire
Music

Beyoncé Is Officially a Billionaire

Adding to her list of honors as the fifth musician to reach the financial milestone.

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