Simi Iluyomade

simi.iluyomade@hypebae.com

Dina Ayada Fronts Salomon's New XT-Whisper Campaign
Footwear

Dina Ayada Fronts Salomon's New XT-Whisper Campaign

With the sneaker dropping in three additional colorways.

These Bali-Based Designers Are Making Boots for the Ethical It-Girl
Footwear

These Bali-Based Designers Are Making Boots for the Ethical It-Girl

From bold-soled heels to classic mules, meet the design duo behind fashion’s new footwear obsession.

The Best Winter Olympics Kits of Milano Cortina 2026
Sports

The Best Winter Olympics Kits of Milano Cortina 2026

From patriotic puffers to colorful beanies, this gear is going for gold.

NikeSKIMS Raises the Barre With a Ballet-Inspired Drop
Sports

NikeSKIMS Raises the Barre With a Ballet-Inspired Drop

Setting the stage with a campaign featuring LISA.

The Best Valentine's Day Sneakers to Shop This Year
Footwear

The Best Valentine's Day Sneakers to Shop This Year

Love is in the air, and it’s on your feet, too.

BLACKPINK's Lisa Is Nike's Newest Celebrity Brand Ambassador
Sports

BLACKPINK's Lisa Is Nike's Newest Celebrity Brand Ambassador

Joining the Swoosh’s star-studded lineup.

Trinity Rodman Just Became the Highest-Paid Women's Soccer Player Ever
Sports

Trinity Rodman Just Became the Highest-Paid Women's Soccer Player Ever

Making history and she’s only 23.

Adidas and Hermanos Koumori Dropped the Best Running Capsule You'll See This Year
Sports

Adidas and Hermanos Koumori Dropped the Best Running Capsule You'll See This Year

With an all-new Adizero Evo SL and Ultraboost 5.

The NWSL and Dead Dirt are Making Knitwear Jerseys Cool
Sports

The NWSL and Dead Dirt are Making Knitwear Jerseys Cool

With bold fashion statements available for all 16 teams.

Surfer Zoë McDougall Is the New Face of Kulani Kinis
Sports

Surfer Zoë McDougall Is the New Face of Kulani Kinis

Marking the Aussie swimwear brand’s first athlete partnership.

Levi's and Jordan Brand's New Collaboration Is All about Denim and Sports
Fashion

Levi's and Jordan Brand's New Collaboration Is All about Denim and Sports

With a brand-new Air Jordan 3.

Karol G is Reebok's Newest Global Brand Ambassador
Footwear

Karol G is Reebok's Newest Global Brand Ambassador

The Colombian pop sensation is ushering in a new era of star power.

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