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Simi Iluyomade

simi.iluyomade@hypebae.com

Salomon and Ray BEAMS Drop a Fruity New XT-Whisper Collaboration
Footwear

Salomon and Ray BEAMS Drop a Fruity New XT-Whisper Collaboration

Dubbed the “Blueberry Cheesecake” sneaker.
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adidas Is Upgrading the Samba for Summertime
Footwear

adidas Is Upgrading the Samba for Summertime

Reimagined as a mule for an airy new look.
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Nike and Procell Go Vintage With the Heirloom Total 90 Sneaker
Footwear

Nike and Procell Go Vintage With the Heirloom Total 90 Sneaker

Paying homage to old tournaments and plastic-covered sofas.
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Chloe Kelly Is Officially an adidas Athlete
Sports

Chloe Kelly Is Officially an adidas Athlete

Announcing the news in a campaign alongside Kano.
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BAPE Is Bringing Color to Your Comfort With New Crocs Collab
Footwear

BAPE Is Bringing Color to Your Comfort With New Crocs Collab

Arriving in BAPE’s signature COLOR CAMO.
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Vans and *Better With Age Are Embracing DIY With a New Sneaker Collab
Footwear

Vans and *Better With Age Are Embracing DIY With a New Sneaker Collab

Launching with iron-on patches for a personal touch.
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This Footwear Designer Wants You to Get Your Toes Out
Footwear

This Footwear Designer Wants You to Get Your Toes Out

Toes are 2026’s hottest accessory, and this brand is making them chic.
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Telfar's New Bag Is Already a Summer Essential
Fashion

Telfar's New Bag Is Already a Summer Essential

Function and style in one perfect accessory.
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All Your Favorite Celebs Are In adidas' New World Cup Film
Sports

All Your Favorite Celebs Are In adidas' New World Cup Film

And the Oscar goes to…
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NikeSKIMS' New Fabric Design Is for the Pilates Girlies
Sports

NikeSKIMS' New Fabric Design Is for the Pilates Girlies

Arriving in the brand’s signature neutral palette.
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Reebok's New Angel Reese 1s Pay Homage to the Met Gala
Footwear

Reebok's New Angel Reese 1s Pay Homage to the Met Gala

Referencing her own red carpet debut for a stylish new colorway.
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RC Outdoor Supply and USAL Project Are Upgrading Your Next Hike
Sports

RC Outdoor Supply and USAL Project Are Upgrading Your Next Hike

Merging technical innovation with fashion.
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385   0 Comments
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