Sylvia Shoshan
The global superstar steps into a new creative role.
With a shoot that looks like a fashion campaign.
Taking the artistic reins for 11 days at the Southbank Centre.
Turning the NYC freeze into fashion with frost-bitten makeup and ice skates in hand.
From Willy Chavarria and adidas, to Junya Watanabe and Stüssy.
“Breaking down the fourth wall” to reveal backstage processes, alongside a PUMA collaboration.
Complete with bunny slippers and pajamas transformed into party dresses.
“Summer has always been a time of discovery for me.”
Worn-in, frayed and scuffed, the brand traded clean lines for a countercultural vision.
Giving unprecedented access to its archives in an industry first.
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